Mc GrawHillIrwin Copyright 2011 by The Mc GrawHill
Mc. Graw-Hill/Irwin Copyright © 2011 by The Mc. Graw-Hill Companies, Inc. All rights reserved.
Current Challenges for Business Communicators • Ongoing development of new information technologies • Increasingly global nature of business • Growing diversity in the workplace • Increased focus on ethics and social responsibility 1 -2
Main Forms of Communication in Business • Operational – Internal – External • Personal Example of an Internal Portal (Intranet) 1 -3
Communication Networks • Formal Network – Well-established, usually along operational lines – Depends on certain established forms or “genres” in the company – Planned and managed • Informal Network – Complex – Dynamic 1 -4
Factors Affecting the Communication in a Business • • • Nature of the business Operating plan Business environment Geographic dispersion People Company culture 1 -5
Business Communication as Problem Solving • Most business-communication problems are ill -defined problems requiring – Analysis – Creativity – Judgment 1 -6
A Model of Business Communication 1 -7
The Business Communication Process • The sender. . . – Senses a need to communicate – Defines the situation – Considers possible solutions – Selects the best one – Composes the message (medium, content, structure, style, form) – Sends the message • The receiver. . . – – Receives the message Interprets it Decides on a response Replies (becoming a new sender)
Tutorial • Critical Thinking Questions pg 20 • Any 2, individual work
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