MBL 201 Windows Mobile Windows Mobile Windows Mobile

  • Slides: 28
Download presentation
MBL 201 微软是如何商业化Windows Mobile

MBL 201 微软是如何商业化Windows Mobile

Windows Mobile 商业化 模式

Windows Mobile 商业化 模式

Windows Mobile 商业化是什么? Operator Microsoft OEM

Windows Mobile 商业化是什么? Operator Microsoft OEM

商业化的过程 设备的开发周期 Enable AKU的发布周期 Commercialize/ Sustain

商业化的过程 设备的开发周期 Enable AKU的发布周期 Commercialize/ Sustain

OEM 和网络运营商合作伙伴 Key OEMs World-wide Motorola Samsung HP Palm HTC Tech. Faith Strategic Operators

OEM 和网络运营商合作伙伴 Key OEMs World-wide Motorola Samsung HP Palm HTC Tech. Faith Strategic Operators Verizon Wireless (CDMA) Cingular Sprint (CDMA) T-Mobile Vodafone Orange China Mobile

高数量手机产品 在中国市场的 Windows Mobile 手机 Dopod 818* (12/04) Dopod 565* (9/04) Dopod 828 Lenovo

高数量手机产品 在中国市场的 Windows Mobile 手机 Dopod 818* (12/04) Dopod 565* (9/04) Dopod 828 Lenovo ET 960 Ben. Q P 50 i. PAQ hw 6500 Daxian CU 928† (8/05) (1/06) (4/04) (3/05) Dopod 575* Dopod 585* Dopod 566/586 MPx 220 (3/05) (4/05) (10/04) (1/05) Samsung i 308 (12/05) Eten M 700 (8/05) CECT (5/06) Dopod 838* (12/05) Dopod S 300 (5/06) Mio A 701 (12/05) Lenovo ET 980 (12/05) Dopod 830 (4/06) CECT (7/06)

快节奏的 AKU H 1 07 AKU 2. x/3. x v. Next v. next AKU

快节奏的 AKU H 1 07 AKU 2. x/3. x v. Next v. next AKU 1 Q 3/ Q 4 06 AKU 2. 4 H 2 07 Ju n e 06 AKU 2. 5 AKU 3 Ma y 0 6 AKU 2. 3 AKU 2. 2 Ap ri l 06 √ AKU 2. 1 AKU 1. 3 Dec 05 √ AKU 2/MSFP Ma r c h 0 6 No v 05 √ AKU 1. 1 Jan 06 S ep t 05 √ √ AKU 0. 1 √ Ju l y 05 √ √ AKU 1 Exclusive Focus √ Ju n e 05 Target Focus √ = 已发布 Broad Focus Next Wave Commercialization Wave Two Wave One

Commercialization 的挑战 Always a “Catch-up” Game 50+ 全球网络运营商 150+ OEMs Challenges of Terminal Requirement

Commercialization 的挑战 Always a “Catch-up” Game 50+ 全球网络运营商 150+ OEMs Challenges of Terminal Requirement Large amount - 1500+ from ONE MO Special Service - Vodafone Live! Balance and Competition

对策: AKU Releases AKU 节奏性发布 One major AKU very 3 months, dot releases in

对策: AKU Releases AKU 节奏性发布 One major AKU very 3 months, dot releases in between and QFEs as needed 并行开发 Major/Minor AKU Major AKUs deliver core functionality to maintain market edge Dot releases used to tweak the platform and add commercialization-blocking DCRs QFEs are released for launch-blocking bugs and we try to cumulate requests and do ONE QFE for a wave of launches

How to release an AKU 的过程 定义 OORT priorities KSD, POP KSD – Key

How to release an AKU 的过程 定义 OORT priorities KSD, POP KSD – Key Strategic Device POP – Partner Operator Paring AKU Project Execution Customer requests OEM PM, MOPM AKU owners accept/reject a request according to AKU Priorities Implementation in current release, or plan for next release Responses to customer with ETA

Planning 的方法 Stack Rank (Top 50 in each OEM/Operator/Product Planning) Maps to goals/prioritization Macro

Planning 的方法 Stack Rank (Top 50 in each OEM/Operator/Product Planning) Maps to goals/prioritization Macro Scoping (300+ 180) 定义 Accept/Reject criteria Scrubbing Distribution Area Definitions Categorization Bucketization con’t…

Planning 的方法 II Pre-Planning Dashboard: http: //tempdevices/site/prt/Lists/Projects%20 Dashbo ard/Ozup%20 AKU 1. aspx. Write page-one

Planning 的方法 II Pre-Planning Dashboard: http: //tempdevices/site/prt/Lists/Projects%20 Dashbo ard/Ozup%20 AKU 1. aspx. Write page-one spec Provide a high level outline of a feature Not go into the details of the feature design or implementation 30 – 60 min Used for costing and to determine if PRT should fully spec and implement SCOPE REVIEW

WM 5. 0 AKU 3 支柱 Enable New and Innovative Devices Commercialize Devices and

WM 5. 0 AKU 3 支柱 Enable New and Innovative Devices Commercialize Devices and Improve OEM and Operator Customer Satisfaction 3 G Clamshells Dynamic Rotation Language Packs Media Hundreds of OEM and Operator Features and Fixes ARPU Push Email Billing Messaging Enable Increased Operator ARPU Internet Sharing Experience First Boot Wizard New Email Account Setup Wizard Wi. Fi Setup Improve Windows Mobile Usability and Out of Box Experience

功能 1:辅助显示 Auxiliary Display �助�示 Question: 为何选择?

功能 1:辅助显示 Auxiliary Display �助�示 Question: 为何选择?

稳定阶段 Stabilization What 大规模测试 Bug ZBB – Zero Bug Bounce How Triage

稳定阶段 Stabilization What 大规模测试 Bug ZBB – Zero Bug Bounce How Triage

发布 Release What: 达到发布标准 Ship AKU! 准备 Release Notes How: Check list sign-off Security/Localization/Doc/SDK/LTK

发布 Release What: 达到发布标准 Ship AKU! 准备 Release Notes How: Check list sign-off Security/Localization/Doc/SDK/LTK

Windows Mobile Product Website: http: //www. microsoft. com/windowsmobile/default. mspx Windows Mobile Team Blog: http:

Windows Mobile Product Website: http: //www. microsoft. com/windowsmobile/default. mspx Windows Mobile Team Blog: http: //blogs. msdn. com/windowsmobile/ 微软亚洲 程院移动技术中心 Blog: http: //atcmed. spaces. live. com/ News Groups microsoft. public. pocketpc Microsoft. public. smartphone

Q&A Thank You Very Much!

Q&A Thank You Very Much!