MBA 655 Group Presentation Alfred Leung Ethan Li

MBA 655 Group Presentation Alfred Leung, Ethan Li, & Tony Yiu

Introduction • P&G’s (Procter & Gamble Co. ) business focus is on providing branded consumer goods products. Their goal is to provide products of superior quality and value to improve the lives consumers around the world. They believe that will result in leadership sales, profits and value creation, allowing employees, shareholders and the communities in which they operate to prosper. • Their products are sold in more than 180 countries primarily through mass merchandisers, grocery stores, membership club stores and drug stores. They continue to expand their presence in other channels including department stores, salons and “high frequency stores, ” the neighborhood stores which serve many consumers in developing markets.

Introduction • Global Operations Market Development Organization It is responsible for developing go-to-market plans at the local level. It includes dedicated retail customer, trade channel and country-specific teams. It is organized along seven geographic regions (America, Western Europe, Northeast Asia, Central & Eastern Europe/Middle East/Africa, Latin America, Australia, India and Greater China. ) • Global Business Services It provides technology, processes and standard data tools to enable them to better understand the business and better serve consumers and customers. The GBS organization is responsible for providing world-class solutions at a low cost and with minimal capital investment.

Strategic Focus • P&G focus on strategies that they believe are right for the longterm health of the Company and will increase returns for their shareholders. • In order to achieve these targets, they focus on their core strengths of consumer understanding, branding, innovation, goto-market capability and global scale and scope against growth areas. • Innovation is at the heart of P&G’s business model. It is the primary way to delight consumers, create value with retail partners, and create new business models to deliver consistent, sustainable growth • In 2007 P&G spent $2. 62 billion more on U. S. advertising. It is a Pull Strategy, i. e. stimulating final buyers to ask channel members to stock the product. • Customers are their second boss that they needed to access for research the end user preference and what they want.

Products • Beauty Care • Beauty segment • Grooming segment • Household Care • Baby and Family segment • Fabric and Home segment • Health & Well-Being • Health Care • Snacks, Coffee and Pet Care

Company Profile • Global operations over 138, ooo employees work in over 80 countries worldwide. • Diversity Products P&G has one of the largest and strongest portfolios of trusted brands. Product segment Personal & beauty, House & home, Baby & family, Pet Nutrition & care etc. . • R&D envision everyday innovations designed to make people life a little better or a little easier. P&G focus on Product Innovations, Technology Resources , Discovery Corner

Company Profile Commitment • Sustainability - ensure a better quality products of life for everyone , new and for generations to come. e. g. Live, Learn and Thrive is P&G’s global corporation cause devoted to improving life for children in need. • Product Safety – ensuring products are safe for people and environment. • Environmental Responsibility – packaging and operation worldwide • Social responsibility – actively concerned with the welfare of their consumers, their communities and the environment.

Company Profile • Build Strong Relationships with Partners P&G believes in Win-Win deals that build trust and achieve strong, lasting relationships and develop a mutual understanding of how needs and capabilities can be aligned to build up business • Award and recognitions P&G has received various awards and recognitions from organizations, associations and publications.

Company Profile • Code of conduct P&G competes vigorously to achieve business success, but it is vital for employees to understand the Company is concerned not only with results, but with hoe those results are achieved. They will not tolerate activities to achieve results through illegal or unethical dealings anywhere in the world.

B 2 B Marketing Objectives • Customers Relationship Management (CRM) and building • Strong Brand Value Building • Pull and Push Marketing Strategy • Customers Retention & Loyalty building • New Customers Recruitment • Two-way Communication with suppliers, customers and ultimate users

P&G's B 2 B e-Directory P&G Business-to-Business (B 2 B) Directory is a source for information on how to conduct business with P&G. Here you will find a variety of information, including pertinent Web sites and other online resources, as well as key P&G contacts. P&G develops strong ties to the communities in which we live and work and are focused on helping children in need around the world live, learn and thrive. P&G Chemicals is committed to providing your business with consistently highquality oleochemicals. P&G Professional supplies a variety of businesses with P&G cleaning, laundry and snack products. P&G EDI provides easy access to electronic data that is of value to prospective and current P&G retail customers, transportation carriers and financial institutions. P&G Food Ingredients helps formulators create great tasting, better-for-you products by developing functional ingredients that reduce fat and calorie profiles, lower cholesterol effects and improve heart health.

P&G's B 2 B e-Directory The P&G Regulatory group delivers accurate and timely information to representatives of industry trade groups, legislators and government agencies. The Retail Customers group assists the Company's trade partners and representatives of retailers. For current and prospective suppliers, P&G provides a Supplier Portal Web site that offers easy access to a variety of information. P&G is actively searching for the next game-changing products, packaging, technologies, processes and commercial connections that can improve the lives of the world's consumers. P&G's Tremor division designs and implements customized word-of-mouth marketing programs for both internal brands and external clients. Tremor programs leverage national panels of 250, 000 teens and 450, 000 moms to deliver outstanding business-building results. P&G Pharmaceuticals sources all of its new drug development and commercialization initiatives via a network of academic, biotech and pharmaceutical company collaborations

Key B 2 B Initiatives The following initiatives are appealing to us as P&G's most important B 2 B Marketing Programs: 1. Electronic Data Interchange 2. P&G Customer Portal and Web Order Management systems 3. Licensing 4. Social responsibility

Electronic Data Interchange • EDI assists retail partners, financial institutions, and transportation carriers in becoming electronic trading partners with P&G. • through electronic communication, P&G provides its information (e. g. members of P&G team, P&G policies and practices, detailed mapping specifications) anytime and anywhere. Source: http: //www. pgedi. com/ and http: //www. pg. com/b 2 b/pg_edi. shtml

Cont’ • Use PGEDI. com • easy access to a variety of electronic data for P&G retail customers and transportation carriers • P&G-preferred Value Added Networks (VANs) • cost effective Internet Web application • information on establishing an EDI partnership with P&G • real-time processing, online visibility, VAN migration, and trading partner rollout. • receive Purchase Orders (POs) and then send Invoices which are generated from the PO data, eliminating data entry.

E-Channel to trade partners The P&G Customer Portal and Web Order Management systems

Competitive Edge of adopting echannel • assist partners in purchasing, managing and promoting P&G products. • Web-based systems • provide real time and vital data • product information, • order status and invoices. • Stable and safety website • password for these systems • access right after retailers obtaining CPSC Certification Letters

Licensing • Through P&G’s unique development capabilities below, P&G has power to convince its partners and business consumers • • • - Drug Safety Clinical Operations Clinical Supplies Formulation Legal & Regulatory • - Data Management • - Biometrics • - Chemical Development • - Bioanalytical Chemical • - Analytical Chemical

The outcome of licensing • able to build hand-to-hand relationships and form mutually beneficial partnerships with others. • enjoy a "seat at the table" to share their expertise and learn from them. • have a unique appreciation for collaborative relationships. • share a common vision and can work together over the long-term to deliver products • expressed interest with all the attention

Social responsibility Children’s Safe Drinking Water program • provide safe drinking water to children in households • provide the PUR packets • No profit, but good branding Source: http: //www. pg. com/company/our_commitment/community. shtml and http: //www. pg. com/b 2 b/

Video: Safe Drinking Water • http: //www. pghsi. com/pghsi/safewater/ video_library. html • See how PUR purifies water

Any questions or suggestions for our group?