Maximizing Your Social Media Social media keeps changing

Maximizing Your Social Media

Social media keeps changing, but the basics of good communication don’t!

The times they are a-changin’ • “As we roll this out, you'll see less public content like posts from businesses, brands, and media. ” • Social media must be just that: social. • Video is the future (and the present). *From a Facebook post by Mark Zuckerberg (January 11, 2018)

Facebook • Audience engagement is critical. • Comments and shares are more valuable than reactions. • How do you get those?

Educate Your Audience Prioritize content from a brand page

Know your audience • If you expect your audience to respond to your posts, you must respond to their needs. • Create content that engages the people who follow your page. • Talk to your audience. • Avoid clickbait tactics (e. g. “Like and share”).

Facebook Insights Diocesan Facebook Page Insights

Facebook Video • 56% of all video published in the last year are less than 2 minutes long. • The average video retains 37% of audience to the end. • Audiences like testimonials, how-tos and explainers. *Hub. Spot, https: //blog. hubspot. com/marketing/video-marketing-statistics, November 28, 2017

Facebook Live • Facebook Live videos see 3 X the engagement of traditional videos shared on Facebook. • Promote your event in advance (1 week, day before, day of). • Engage with audience question and comments during the event. • Remember to share your video!

Facebook Live (Mobile)

Facebook Live (Desktop) Facebook Live

Additional Tips for Facebook • Link groups to your page. • Buy ads. • Identify influencers and encourage them to comment on and share content.

Twitter • 280 character limit started on November 7, 2017. • Only 5% of tweets sent during the test period exceeded 140 characters. • Brevity is still a priority on Twitter. • Engagement is key!

Twitter Algorithm • It’s mostly chronological. • “Ranked tweets” and “In case you missed it” sections appear first. • Media, audience engagement and user history impact ranked tweets. • Takeaway: The Twitter algorithm is easier to navigate than the Facebook algorithm, but the same content succeeds on both platforms.

Twitter Livestream

Instagram Multi-image posts • Launched in February 2017 • Allows for smooth swiping between images • Include up to 10 images • Choose portrait or landscape orientation. ü All images in the post must have the same orientation.

Instagram Stories • Allow users to share images and videos throughout the day in one place • Disappear after 24 hours and will not appear in profile or feed • Appear inside circles at top of feed ü Color means something new has been added

Questions?