Max Solution Briefing Intro to Max Solution Vision

Max. Solution Briefing

Intro to Max. Solution – Vision and Histroy – Core Business and Customers – Resources and Team Max. Solutions Services – Government Affairs – Case Studies

Vision and History • Established in 2004 • We have been served more than 20 globle companies • Max. Soulution Value: Deep understanding of China’s government policies, regulatory structures enable us to offer comprehensive GA solutions to the dilemmas & barriers faced by our clients

Maximize Profits & Minimize Negative Impacts in China

Core Business Strategic Planning CSR Project Managem ent Crisis Managem ent Govt. Related PR Events Government Affairs CEO Visits

Max. Solutions Services • Government Affairs: – Strategic Planning and Implementation of Govt. Related Projects – Government Interaction in PR Events – Establish Communication Channels Between Government Officials and Clients – CEO Visits – Crisis Control üAssessment of possible crisis scenarios üDiffusing any crisis situation that may arise üCreate effective communication channels with relevant Gov. Dept. on behalf of client in order to minimize the loses of the crisis

Target Markets • Fast Moving Consumer Goods (FMCG) Industry • Pharmaceutical Industry • Nutritional and Health Care Industry • Food Industry • IT Industry • Others

Global Customers

Max. Solutions Resources • Key Ministries

Max. Solutions Resources • Key NGOs

Max. Solutions Team Lilian Tan – Founder and Principle • Graduated from China University of Politics and Law, Law Faculty. • Over 10 years working with FOEs, among which 6 years were dedicated to a foreign owned bank in dealing with governmental affairs & PR activities • Well connected to the nucleus of Chinese policy makers and media society.

Max. Solutions Team Danny Jiang – Principle • Graduated from Beijing University of Aero-Space majored in English. • 10 years experience at IT and telecommunication field. – 5 years working experience in wireless telecommunication field – 5 years working experience in a joint venture enterprise formed by Italy and China • 5 years experience at GA field. Maintain the connections with MOH, SFDA, AQSIQ, MEP etc. as the consultant of Mead Johnson, PEPSICO, Unilever, Dumex etc.

Max. Solutions Team Pei Ming Bai–General Manager

Max. Solutions Team Nannan Sun–Account Director • 9 years PR experience • Strengths: -Rich industry experience in consumer IT, telecom, Internet -Strong strategic thinking and news release writing -Great media relation cross various industries -Experience with various clients and good coordination ability • Client profile -IT: LG IT and storage, Samsung Notebook, UL, TI, E Ink, SIG, Jabra, Plantronics, Norton, ADATA and Phoenix Technologies -Consumer: Sino. Grain, Mengniu, Sheng. Qi -Telecom: GAOTONG Phone -Financial: Fidelity l Background -Journalism, Renmin University of China

Max. Solutions Team 顾问团（请Lilian补充）

Max. Solutions Team Public Realation

Max. Solutions Team Government Affairs

Case Studies Government Affairs Wang Longde, the vice-minister of MOH attended CPMA's annual meeting and met with people from the sponsor (MJ)

Case Studies PR Events SFDA Management Meeting sponsored by Mead Johnson in 2007

Case Studies PR Events

Case Studies CSR Project MOH PKU project in 2009, sponsored by Mead Johnson.

Case Studies CSR Projects Press Conference for the Launch of the “PKU” Project MOH vs. Mead Johnson 5 years sponsorship of free products to birth defects infants in China

Case Studies PR Events Unilever and SFDA 2011 National F&B Employees Food Safety Training SFDA Food Safety Poster sponsored by Unilever

Case Studies Overseas Delegation AQSIQ Delegation to Europe sponsored by Dumex in 2011 Lilian Tan and Danny Jiang accompanied Dumex’s representative met with AQSIQ officials in 2010

Case Studies Crisis management • Sept. 16, 2006 SKII news being released by Xinhua News Agency • Sept. 19, 2006 Maxsolution urgently arrange P&G VP to meet with Minister of AQSIQ to influence the Gov. ’s attitude • Oct. 23, 2006 AQSIQ & MOH joint handed announced that SKII is safe for use • SKII crisis was successfully managed and their Chinese ER team was honored with their Asia Annual Prize for this case SKII Crisis 2006