MAX PARTY RENTAL Midia Housepian Maxx Srinivasan Lufei

MAX PARTY RENTAL Midia Housepian Maxx Srinivasan Lufei Mo Makiko Kigure Xing. Chen Jenny Joe

OUR MISSION We are a new party rental company the Los Angeles county area. in We strive to be the best choice for customers by providing fun, safe, and clean party games and supplies. We ensure reasonable prices and affordable rental fees.

OUR VISION Our vision is to provide a fun and safe environment for children and families of all ages. We will try to attain this by providing our customers with valuable service and a quality product.

TARGET MARKET Our target markets are middle class families; their household incomes are minimum $30, 000 or over. Their ages are 18 to 40 years old. Also, school and church carnivals, day-care and pre-school functions, store promotions, picnics and fairs are also a good area to target.

SEASONAL BUSINESS During summer, children are having the vacation; they celebrate their vacations with their families and friends. It will increase on our company’s sales. Therefore, we will hire part-time workers.

SOURCE OF MONEY We each will invest $20, 000 from each of us from families and friends; six people. The total start-up cost is $100, 000. The extra $20, 000 will be put into the company account to cover unexpected costs.

START-UP COST Equipment for sales activity: Product Unit Price Amount Total Kind Unit Price Amount Cost Bounce House $ 1, 500 15 $ 22, 500 Desk $ 59 6 $ 354 Inflatable Combos $ 2, 800 8 $ 22, 400 Chair $ 34 6 $ 204 4 $ 320 $ 5, 000 3 $15, 00 Telephone (4 line) $ 80 Obstacle Course Popcorn Machine $ 500 2 $ 1, 000 Office machine 1, 499 1 $ 1, 499 Computer $ 1, 400 4 $ 5, 600 Supply $ 250 1 $ 250 (printer, fax, etc) Snow Cone Machine $ 500 2 $ 1, 000 Cotton Candy Machine $ 500 2 $ 1, 000 Carnival Games $ 100 10 $ 1, 000 License $ 75 Table $ 25 30 $ 750 Advertisement $ 4, 000 Chair $ 10 150 $ 1, 500 $1, 200 Canopy $ 40 15 $ 600 Office Rent Deposit Big umbrella $ 25 20 $ 500 Total Start up Cost $ 99, 752 Accessories (Blower, $1, 000 1 $ 1, 000 $ 6, 000 3 $ 18, 000 Dolly, Magic Air, Sandbag, etc) Van (used)

MARKETING PLAN Price: Party Rental offers comparatively low price from the current competitions. Quality of product: We offers safe and quality party supplies. Convenience: We accept all different kinds of credit cards, cash, and checks. Service: Free delivery within 30 miles of Pasadena office clean our

PRODUCT AND PRICE Bounce House: $65 Obstacle Course: $ 230 Inflatable Combos: $120 Carnival Game: $25

Popcorn Machine: $40 Plastic Table: $6 Snow Cone Machine: $40 Plastic Chair: $1 Canopy: $10 Cotton Candy Machine: $40 Umbrella: $8

PLACE Our company is located on Pasadena, CA.

PROMOTION Direct mail: business card size Discount: 10% discount on cash payment � 15% off the first purchase. � Rent over $300, get 25% discount on party games. Networking: E-mail old customers about new promotions. � Facebook, Twitter

Current Market Situation Main Competitors are Jumpforfun, Magic Jumper, Wow party rental, Jollybouncers, and Cindys jumpers. Magic Jumper: They provide 5 % discount on cash payment and $5 off on Facebook members. Jollybouncer: Their lowest bouncer costs $69, and they offer $25 off large combo.

Personal Selling � Approach with happy impression. � Communicate about customer's wants and needs. � Answer objections. � Follow up: Customer satisfaction survey. Public relations � Change policies and procedures according to objections. � Update about the objections from customers. � Charity: Hold a party for one local orphanage on every Christmas.

POLICY Business hours: Monday-Friday 8 am-5 pm Saturday. Sunday opens 8 am-8 pm Place a rental order: You can submit a party rental quote on our website and a customer representative will contact you within 24 hours. Payment options: We accept credit cards, cash, and checks. Rental dates: All rates quoted are based on 24 -hour period per item. Cancellation policy: Orders cancelled prior 24 hours before the delivery.

EXPENSE DETAIL Average Monthly Expense Rent office/storage Cost $ 1, 115 Advertisement $ 308 Insurance $ 925 Payroll $ 2, 400 Supply $ 150 Utilities $ 100 Telephone $ 276 Maintenance $ 200 Gas for car $ 350 Depreciation $1, 454 Total $ 7, 278

WORKS CITED Bounce house: Magic jump � � Storage: e. Move � http: //www. ikea. com/us/en/search/? query=desk Phone: Sams Club � http: //www. cdw. com/shop/products/Lexmark-MX 611 demultifunction-fax-copier-printer-scanner-B-W/ Desk, Chair: Ikea � http: //www. emove. com/self-storage/Pasadena-CA-91106/Allen. Avenue-Self-Storage/038424/ Copier: CDW � http: //www. magicjump. com/party_rentals. php www. magicjump. com/specials. php www. samsclub. com/sams/at-t-1040 -four-line-cordedspeakerphone/134588. ip? pid=_CSE_Google_PLA_Electronics&c i_src=17588969&ci_sku=134642 S Interviewed manager from Magic Jump Rental