Matthew Mock Sport Marketing Dr Barnett Silent Bounce

Matthew Mock Sport Marketing Dr. Barnett Silent Bounce: The Soundless Basketball

THE FOUR P’S TO SILENT BOUNCE

THE PRODUCT OF SILENT BOUNCE Name: Silent Bounce Basketball that does not make a sound upon impact with the court or any ground surface Special rubber compound similar to tires on a car Same appearance as a basketball and color is the same

THE PRODUCT OF SILENT BOUNCE Helps in on-court talking with no distractions from an echoing bouncing noise Branded as the only basketball that revolutionizes teamwork on the court with better communication Most effectively used for college and professional basketball due to importance of each game

THE PERFECT PLACE FOR SILENT BOUNCE Buyers can look to Dicks Sporting Goods, Sports Authority, Eastbay, Champs, and on Silent. Bounce. com Offering in-store and online to further its market reach Selling through Direct (online) and Indirect (retailer) channels Give NBA teams and top-tier college teams samples of our basketballs Have sales force go to teams and perform

THE RIGHT PRICE OF SILENT BOUNCE The average price of a basketball is $20 The cost of Silent Bounce is $35 This covers the higher cost of raw materials to make the basketball Higher due to newness and the only one in the market with this capability Still reasonable price for athletes and teams who play at the higher levels

THE RIGHT PRICE OF SILENT BOUNCE If we alter the price higher/lower, the market share will not be expected to change since this is the only basketball that can do this Max price would be $45, any higher would lose customers A discount could be applied when teams buy the basketballs in bulk and use it as the official basketball

THE PROMOTION OF SILENT BOUNCE Advertise on sport networks such as Fox Sports 1, ESPN, NBC, CBS, and ABC Advertise during college and NBA basketball games Press releases and demonstrations while playing with the basketball to get product out Late-summer and Fall would be ideal time for peak advertisement to catch the beginning of basketball season

THE PROMOTION OF SILENT BOUNCE Use of You. Tube to have NBA players using the basketball Videos of game before the basketball and after to compare Social media to tell people where we will be demonstrating and use the product Compare Silent Bounce to an ordinary basketball and show it is better