Material No 7 How to Design GOOD Garment

Material No. 7 How to Design GOOD Garment Products Ikuko Shimada EVERY FINE Inc. Mode planning plus 1

Content Basic Knowledge for fashion designers Know the world Know market trends Train your aesthetic sensitivity Create beautiful cloth Create a design liked by Japanese Design liked by Japanese For Cast 2

Know the world Fashion reflects social conditions Read newspapers Utilize “Trend News” and “Fashion for Cast” 3

Know market trends A A Good design fits today’s lifestyle. A Good design satisfies user’s feelings and lifestyle/daily activities Understand the changes in Japanese life style. 4

Life Style 5

Know market trends B Know the target customer Categorization by fashion tastes Ethnic, Romantic (Pop), Elegant, Sophisticated, modern, Mannish, Active (street), Country, Luxurious, Sexy, Comic, Bohemian, Couture, Gothic, etc. Categorization by time and occasion Private, Official, Social, On & Off time, etc Categorization by season Spring, Summer, Autumn, Winter 6

Basic Fashion Tastes Ethnic Romantic Mannish Sophisticate Active Elegance Country Modern 7

Train your aesthetic sensitivity It is necessary to understand “Beauty” for good fashion design. Appreciate beautiful art and visit trendy places. Cinema is recommended. Read books to spark your creativity and imagination. 8

Create beautiful cloth A Structure Rectangle, Long line -- simple Hour Glass -- feminine and graceful Body conscious -- natural Anti Trapezoid – elegant & active Function Armhole Process Using sewing machine and darts, Smocking, draping, gathering, sharing, pleating, tucking, etc. 9

Long & Lean boxy line Hourglass Waistshipe Fit & Flare One-Piece Bodyconscious Curve along body both tops & bottom item Anti Trapezoid Wide shoulder Fitted hip jacket Little Bottom 10

Create beautiful cloth B Pattern Making has a big impact on fashion design Flat Pattern – uses paper, ruler and foundation pattern Rittai Saidan(Japanese) – Same meaning as draping Draping – use Torso(=bodies) and Toile 11

Create a design liked by Japanese 1 Reflecting up-to-date trends. Styling not only with cloths but also with accessories. Basic but not simple design. “WA” Tease Black color 12

Tease of “WA” 13

Create a design liked by Japanese 2 Trend is “light mood dressing” in the fashion. Becoming shorter in length See-through fabric/cloth Far coat should look light Short hem allowanced and slim margin. Camisole and slip dresses are popular in summer. 14

For Cast 1 2005 -2006 Fall & Winter 1 Masculine with a feminine is the key in this season. Revival revolution –Good old English Vintage Feeling. Floral explosion – Pattern and drawing 15

For Cast 1 2005 -2006 Fall & Winter 2 Delicious Diva – Highlight of the season. Inspiration from elegant haute couture. Customize Uniforms – Soft military look. 16

For Cast 2 2006 -2007 Fall & Winter Color – Joyful and cheerful mood Chess, Shape stacker, Playing with dolls, Restructuring, Dress up, Finger Painting Materials – New, exciting, and shocking New tweed, Velvet, Country, Art Key Items Egg shape silhouette/Folded/Belted coats/Empire line/Above the knee/Sleek skirts/Wide legs/ Narrow pants/Top volume/Blousy/Double breasted/Hourglass 17

Thank you very much! 18