Mata Kuliah Tahun Akademik CSM 211 Management Support

Mata Kuliah Tahun Akademik : CSM 211 , Management Support System : 2014/2015 MANAGEMENT SUPPORT SYSTEM : AN OVERVIEW Pertemuan-1 1 -1

Sasaran Pembelajaran • Understand how computer technologies can assist managers in their work • Learn the basic concepts of decision making • Learn the basic concepts of decision support systems • Recognize the different types of decision support systems used in practice • Recognize when a certain decision support system ios applicable to a specific type of problem • Understand how the world wide web/internet has affected decision support systems 1 -2

Case Study Harrah’s Makes a Great Bet Harrah is the biggest a Casino on America, the starting by determine Decision Support Systems to maintain the loyalty of customer’s, increasing marketing segmentation and create new business in property area 1 -3

QUESTION • How dis harrah’s end up with major problem on its hands • Why was it important to collect data on customers • How do DSS technologies (data mining, data warehouse, customer resource management) help managers identify customer profiles and their profitability • What was the impact of the harrah’s customer loyalty program • Open ended : how could a retaiul store effectively develop methods and systems like those used by harrah’s boost profitability and market share 1 -4

Management Support Systems • Management Support Systems (MSS) are collections of computer technologies that support managerial work – essentially decision making. • MSS developments follow those of computer technologies, most recently the internet and the world wide web. 1 -5

Managers and Decision Making • IDENTIFICTION OF MINTZBERG’S 10 MANAGEMENT ROLES : – INTERPERSONAL • Figurehead • Leader • Liaison – INFORMATIONAL • Monitor • Desseminator • Spokesperson – DECISIONAL • Entrepreneur • Disturbance Handles 1 -6 • Resource Allocator • Negotiator

Managers and Decision Making • Manager need information that is delivered, efficiently and in a timely manner, to personal computer on their desktops, to mobile computer. 1 -7

Managerial Decision Making and Information Systems • Management is a process by which organizational goals are achieved using resources (inputs, attainment of goals is viewed as the output of the process) • Productivity is a major concern for any organization because it determines the well being of the organization and its members. • The managers are engaged in a continuous process of making decisions. All managerial activities revolve around decision making. 1 -8

FACTORS AFFECTING DECISION MAKING 1 -9

MANAGERS AND COMPUTER SUPPORT • The impact of computer technology on organizations and society is increasing as new tehcnologies evolve and current technologies expand • Computer application have moved from transaction processing and monitoring activities to problem analysis and solution applications. 1 -10

Computerized decision supports system may be needed for various reasons, as : • • Speedy computations Improved communications Increased Productivity Technical support Data warehouse access Quality support Competitive edge Overcoming cognitive limits in processing and storage 1 -11

Phase Decision Support 1. Intelligent : Collect condition comprehensive to making decision 2. Design : Fact Finding, Analysis and development solution alternative 3. Choice : Choice the best alternative 4. Implementation : Implement the solution and do evaluation needed 1 -12

DECISION SUPPORT FRAMEWORK 1 -13

Technology Support Needed STRUCTURED Management Information System (MIS), Management Science Transaction Processing System SEMI-STRUCTURED Decision Support System(DSS), Knowledge Management System (KMS) Group Support System (GSS) Customer Relationship Management (CRM) Supply Chain Management (SCM) UNSTRUCTURED Group Support System (GSS) Knowledge Management System (KMS) Expert System (ES) Neural Network System (NNS) 1 -14

DECISION SUPPORT FRAMEWORKS 1 -15

Concept DSS • DSS is application computer based to making decision to top executive • Combination of HR by technologi information capabilities to increase quality decision • DSS can build as needed function (DSS Marketing, DSS Finance, DSS Production, DSS HR) 1 -16

Enterprise Information System (EIS) • Provide an organizational view of operations • Provide an extremely user-friendly interface through portals, sometimes compatible with individual decision styles • Provide timely and effective corporate level tracking and control • Provide quick access to detailed information behind text, number, graphics through drill down • Filter, compress and track critical data and information • Identify problems (oppurtunities) 1 -17

Knowledge Management (KM) • • Knowledge and expertise can be used to espedite decision making knowledge accumulated in organizaiton over time anc be used to solve identical or similar problems KM is the application computer based in repository textual database and to extract to use problem solving. Identification KM : 1. Finding Knowledge 2. How to clasification 3. How to garantee quality information 4. How to save, maintain, and use recovery 1 -18

Expert System (ES) • Application computer based to use and supporting decision making by specific problems • Expertise to create problem solving • Technologies by ES : AI, ANN, Generic ALgoritm, Fuzzy Logic, Intelligent Agent 1 -19

OTHERS MSS 1. Hybrid Support System ü Integrated computer tools to problem solving ü Tools to handle task and supporting mendukung ü Result management report by comprehensive, accurate, and smart 2. Emerging DSS 3. Grid Computing ===== thanks 4 your attention ===== 1 -20