Massive Choice Data 7 th Triennial Choice Symposium

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Massive Choice Data 7 th Triennial Choice Symposium Wharton Business School June 13 -17,

Massive Choice Data 7 th Triennial Choice Symposium Wharton Business School June 13 -17, 2007

Impetus for “Massive Data” l l Technological advances (Internet, RFID) Computing advances Methodological advances

Impetus for “Massive Data” l l Technological advances (Internet, RFID) Computing advances Methodological advances Detailed data – – Large sample, N Many variables, p Long time-series, T Several products and SKUs, K

Goals l l l Understand current state of play Identify issues of interest Review

Goals l l l Understand current state of play Identify issues of interest Review advances in models, methods, computation, ideas Discuss prospects for further research Any other goals that we – as a group – deem relevant

Outcome l Synthesis of our deliberations to be published as a review paper in

Outcome l Synthesis of our deliberations to be published as a review paper in the Marketing Letters

People l Lynd Bacon l l l President, LBA Associates www. lba. com lbacon@lba.

People l Lynd Bacon l l l President, LBA Associates www. lba. com lbacon@lba. com

l Anand Bodapati l l UCLA anand. bodapati@ander son. ucla. edu

l Anand Bodapati l l UCLA anand. bodapati@ander son. ucla. edu

l Wagner Kamakura l l Duke University kamakura@duke. edu

l Wagner Kamakura l l Duke University kamakura@duke. edu

l Jeffrey Kreulen l l IBM Research kreulen@almaden. ibm. com

l Jeffrey Kreulen l l IBM Research kreulen@almaden. ibm. com

l Peter Lenk l l University of Michigan plenk@umich. edu

l Peter Lenk l l University of Michigan plenk@umich. edu

l David Madigan l l Rutgers University dmadigan@rutgers. edu

l David Madigan l l Rutgers University dmadigan@rutgers. edu

l Alan Montgomery l l Carnegie Mellon University alm 3@andrew. cmu. edu

l Alan Montgomery l l Carnegie Mellon University alm 3@andrew. cmu. edu

l Prasad Naik l l University of California Davis panaik@ucdavis. edu

l Prasad Naik l l University of California Davis panaik@ucdavis. edu

l Michel Wedel l l University of Maryland mwedel@rhsmith. umd. edu

l Michel Wedel l l University of Maryland mwedel@rhsmith. umd. edu

Issues: Day 1 l Session 1 (Alan) – l Session 2 (Lynd) – l

Issues: Day 1 l Session 1 (Alan) – l Session 2 (Lynd) – l Computational Challenges for Real-Time Marketing with Large Datasets Understanding Choices and Preferences with Massive Complex Online Data Session 3 (Wagner) – Some rambling comments on “High-Dimensional Data Analysis”

Issues: Day 2 l Session 4 (Jeffrey) – l Leveraging Structured and Unstructured Information

Issues: Day 2 l Session 4 (Jeffrey) – l Leveraging Structured and Unstructured Information Analytics to Create Business Session 5 (David) – Statistical Modeling: Bigger and Bigger

Issues: Day 3 l Session 6 (Anand) – l Session 7 (Michel) – l

Issues: Day 3 l Session 6 (Anand) – l Session 7 (Michel) – l State of the Art in Recommendation Systems Session 8 (Peter) – l Issues in the Modeling of Behavior in Online Social Networks Approximate Bayes Methods for Massive Data in Conditionally Conjugate Hierarchical Bayes Models Session 9 (Prasad) – Review of Inverse Regression Methods for Dimension Reduction

Issues: Day 4 (Sunday) l Plenary Session 1 l Plenary Session 2 l Noon:

Issues: Day 4 (Sunday) l Plenary Session 1 l Plenary Session 2 l Noon: Adjourn