MASS MEDIA What is Mass Media All media

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MASS MEDIA

MASS MEDIA

What is Mass Media ? All media technologies used for mass communications Organisations which

What is Mass Media ? All media technologies used for mass communications Organisations which control these technologies

Types of Mass Media Print Recordings Cinema Radio Television Internet Mobile phones

Types of Mass Media Print Recordings Cinema Radio Television Internet Mobile phones

Power of Mass Media Key role in political power Shaping public perceptions on important

Power of Mass Media Key role in political power Shaping public perceptions on important issues Shaping modern culture (belief, values, traditions)

Print Media Paper and ink Late 15 th century Newspapers, magazines, classifieds, circulars, journals,

Print Media Paper and ink Late 15 th century Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues

Recordings Use of storage media Late 19 th century Gramophone records, magnetic tapes, cassettes,

Recordings Use of storage media Late 19 th century Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs

Cinema Film: Story conveyed with moving images Since around 1900 Cameras, animation, visual effects

Cinema Film: Story conveyed with moving images Since around 1900 Cameras, animation, visual effects Types of films Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery

Radio One-way transmission over radio waves intended to reach a wide audience Since around

Radio One-way transmission over radio waves intended to reach a wide audience Since around 1910 College, Commercial, Community, International broadcasting, Music, Pirate, Public

Television Telecommunication medium for transmitting and receiving moving images (usually with sound) Since about

Television Telecommunication medium for transmitting and receiving moving images (usually with sound) Since about 1950 News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious

Internet World Wide Web (since about 1990) Websites (news, blogs, social networking, wiki) Forums/message

Internet World Wide Web (since about 1990) Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e. g. Vo. IP) Email, Instant messaging and chat Streaming audio (podcasts, Internet radio) Streaming video (webcasts, podcasts, You. Tube videos)

Mobile Phones Make mobile telephone calls across a wide geographic area Since about 2000

Mobile Phones Make mobile telephone calls across a wide geographic area Since about 2000 (3 G - mass media) The first personal mass media Permanently carried Always on Built-in payment mechanism The most accurate audience measurement

WWW Websites (news, ___(11)___, ___(12)___, wiki) • The first personal mass media • Permanently

WWW Websites (news, ___(11)___, ___(12)___, wiki) • The first personal mass media • Permanently carried • Always ___(14)___ • Built-in payment mechanism • The most accurate __(15)__ Forums/message board Email, ___(13)___ and chat Streaming audio Streaming video (A) (G) Internet telephony (e. g. Vo. IP) Newspapers, magazines, ___(1)___, circulars, journals, catalogues, ___(2)___, ___(3)___, posters, brochures, and catalogues. (B) Mass Media (F) (C) (E) (D) ___(9)___, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, ___(10)___, Devotional/religious Gramophone records, magnetic tapes, cassettes, cartridges, ___(4)___, ___(5)___ Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, ___(6)___, Romance, Science Fiction, ___(7)___, Family, Mystery College, ___(8)___, Community, International broadcasting, Music, Pirate, Public

WWW Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e. g. Vo.

WWW Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e. g. Vo. IP) Email, Instant messaging and chat • The first personal mass media • Permanently carried • Always on • Built-in payment mechanism • The most accurate audience measurement Mobile Phone Internet Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues Print Mass Media Recording Cinema Television Radio Streaming audio Streaming video News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery College, Commercial, Community, International broadcasting, Music, Pirate, Public

Sources http: //en. wikipedia. org/wiki/Seven_mass_media http: //www. fitnessgurusam. com/2010/09/23/your-grocery-list-may-be-sabotagingyou/ http: //prpr. net/pr-services/print-media/#contact http: //www.

Sources http: //en. wikipedia. org/wiki/Seven_mass_media http: //www. fitnessgurusam. com/2010/09/23/your-grocery-list-may-be-sabotagingyou/ http: //prpr. net/pr-services/print-media/#contact http: //www. vervehouse. co. uk/costs. html http: //caxton-books. co. uk/wp-content/uploads/2011/03/cinema_logo 1. png http: //www. dgreetings. com/gifts-to-india/gifts/TV-2158. html http: //www. mysticalphotos. co. uk/