MASS MEDIA What is Mass Media All media
- Slides: 14
MASS MEDIA
What is Mass Media ? All media technologies used for mass communications Organisations which control these technologies
Types of Mass Media Print Recordings Cinema Radio Television Internet Mobile phones
Power of Mass Media Key role in political power Shaping public perceptions on important issues Shaping modern culture (belief, values, traditions)
Print Media Paper and ink Late 15 th century Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues
Recordings Use of storage media Late 19 th century Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs
Cinema Film: Story conveyed with moving images Since around 1900 Cameras, animation, visual effects Types of films Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery
Radio One-way transmission over radio waves intended to reach a wide audience Since around 1910 College, Commercial, Community, International broadcasting, Music, Pirate, Public
Television Telecommunication medium for transmitting and receiving moving images (usually with sound) Since about 1950 News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious
Internet World Wide Web (since about 1990) Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e. g. Vo. IP) Email, Instant messaging and chat Streaming audio (podcasts, Internet radio) Streaming video (webcasts, podcasts, You. Tube videos)
Mobile Phones Make mobile telephone calls across a wide geographic area Since about 2000 (3 G - mass media) The first personal mass media Permanently carried Always on Built-in payment mechanism The most accurate audience measurement
WWW Websites (news, ___(11)___, ___(12)___, wiki) • The first personal mass media • Permanently carried • Always ___(14)___ • Built-in payment mechanism • The most accurate __(15)__ Forums/message board Email, ___(13)___ and chat Streaming audio Streaming video (A) (G) Internet telephony (e. g. Vo. IP) Newspapers, magazines, ___(1)___, circulars, journals, catalogues, ___(2)___, ___(3)___, posters, brochures, and catalogues. (B) Mass Media (F) (C) (E) (D) ___(9)___, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, ___(10)___, Devotional/religious Gramophone records, magnetic tapes, cassettes, cartridges, ___(4)___, ___(5)___ Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, ___(6)___, Romance, Science Fiction, ___(7)___, Family, Mystery College, ___(8)___, Community, International broadcasting, Music, Pirate, Public
WWW Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e. g. Vo. IP) Email, Instant messaging and chat • The first personal mass media • Permanently carried • Always on • Built-in payment mechanism • The most accurate audience measurement Mobile Phone Internet Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues Print Mass Media Recording Cinema Television Radio Streaming audio Streaming video News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery College, Commercial, Community, International broadcasting, Music, Pirate, Public
Sources http: //en. wikipedia. org/wiki/Seven_mass_media http: //www. fitnessgurusam. com/2010/09/23/your-grocery-list-may-be-sabotagingyou/ http: //prpr. net/pr-services/print-media/#contact http: //www. vervehouse. co. uk/costs. html http: //caxton-books. co. uk/wp-content/uploads/2011/03/cinema_logo 1. png http: //www. dgreetings. com/gifts-to-india/gifts/TV-2158. html http: //www. mysticalphotos. co. uk/
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