Mass Manipulation Topics Manipulation in general Manipulating mechanisms

Mass Manipulation

Topics • • • Manipulation in general Manipulating mechanisms Advertising News Manipulation in the supermarket

What is manipulation? • Influencing people, their opinions, attitudes or decisions • It happens against one´s will • There are different kinds (intimidation, proving advantages etc. ) • Aiming at a special interest • Pictures are more effective and influencing

Manipulating mechanisms • Media ( TV, Internet, Radio, press, books etc. ) is the most important mechanism A big part of the populace is adressed main mechanism for mass manipulation • Propaganda and education are also common examples for manipulation mechanisms

How does manipulation work? • • • Exaggeration of advantages Playing disadvantages down, concealing Ignore/ censor other opinions Make false assertion Accept misunderstandings Become private and confidential Camouflage references Appeal emotions (prejudices) Depicting facts unilaterally Disparage the opposition side

Would you notice? An example. Distortion of meaning Freedom fighter instead of terrorist Elimination of damaging Goebbels had the word terms „assassination“ deleted Publishing of pseudo-facts eg. 70% of customers are contented (How many and who has been asked by whom? Is it representative? ) Link for positive and negative words: http: //www. rhetorik. ch/Propaganda. html (german)

Advertising • - they show happy people and luck to make the consumer connect these happiness with their products • - they often try to glamorize drugs like alcohol (Batida de Coco) • - they never show the reality, only an image • there are wrong values of beauty and happiness

Control the news and you control the people! • Biggest part of the world receives daily information on what is happening in the world from news • Hard to verify • most of the ‘news’ is not a result of good investigative journalism • Most of the people believe what is told in the news • Higher positions (government, companies, military) cover up bad news

Manipulation in the supermarket - - cheaper offers are always at the bottom, and the expensive ones on eye level - there are many offers in the advertising brochure which are not cheaper than usually - there are only a few things shown in the supermarket, the others are in the store room Customer buys goods ahead, although he doesn´t need it at that time

Thanks for your attention!! (clap hands)

Links: Dove: http: //www. youtube. com/watch? v=L_ a. Dpmf. Azx. I Batida de Coco: http: //www. youtube. com/watch? v=H d. DL 1 ni 9 X 6 A