Mass Communication Possibly the most influential form of

Mass Communication Possibly the most influential form of human communication

Types of communication • Mass Communication-The process of delivering information, ideas and attitudes to a large and diverse audience by the use of different forms of media. • This is communication with an unseen audience – What are some examples of Mass communication (AKA Media)?

What are some different types of channels for mass communication? • • • Radio Television Movies Commercials Internet Books Magazines Newspapers Music Videogames

Why is Mass Media so important? • It shapes the way we think, what we see, and how we feel. • The media decides what they want to tell us, teach us, show us.

Importance of Mass Media • JFK/Nixon debate- 1960 a little known senator, John Kennedy and well-liked senator, Richard Nizon televised a debate. Kennedy won the debate and also the election. • 1938 Orson Welles radio broadcast- during a regular radio show the population was convinced that aliens were attacking the major cities of the US. – https: //www. youtube. com/watch? v=Xs 0 K 4 Ap. Wl 4 g

Deception in mass media Product placement • Subliminal messages • Targeting audience (facebook ads for ex. ) Conservative • Swayed news articles Liberal

Deception- Commercials • Raising the volume • Celebrity endorsements • False advertising- the use of false or misleading statements in advertising, and misrepresentation of the product – http: //www. businessinsider. com/false-advertising-scandals-2011 -9? op=1 – https: //www. youtube. com/watch? v=eq. DXl. Yx. Sd. Lc

Deception in magazines and ads • Photoshop – https: //www. youtube. com/watch? v=i. Yh. Cn 0 j f 46 U

• It is important to be a critical audience member. Analyze the information given to you, don’t just take it as fact. – Step 1 - Ask what they want of you (persuade you to buy something? Hook your attention so you’ll view or listen longer? Etc. ) – Step 2 - Analyze the values or assumptions that the program represents – Step 3 - Make your own judgment

Your Assignment: • Mass Media Journal- for the next three days, write down every example of mass media you hear (commercial, song, news stories, etc. ) Next to each entry write what the message was they were sending you, if they tried to convince you of something, if there was violence involved, etc. )