Marketing Task Force Marketing Plan Meeting Overview Address

Marketing Task Force Marketing Plan

Meeting Overview �Address data questions from past meeting �Survey �Demographics �Marketing Budget �Review task force progress objectives �Start conversation of marketing message �View other Community College’s marketing efforts

Survey Thoughts and Feed back

Demographics Of Mx. CC 2017 Fast Facts- by Head Count and Towns � Mx. CC serves more than 4, 000+ credit students and 1, 600 non- credit students a year. � Fall 2016: 2, 740 students (credit-only); 1, 562 (full-time equivalent). � Fall 2015: 2, 910 students (credit only); 1, 726 (full-time equivalent). � Major towns/cities served by Mx. CC: Chester, Clinton, Cromwell, Deep River, Durham, East Haddam, East Hampton, Essex, Haddam, Killingworth, Meriden, Middlefield, Middletown, Old Saybrook, Portland, Rocky Hill, Wallingford, and Westbrook, plus approximately 100 other Connecticut towns. Fall 2017 45. 0% of credit students reside in Middletown, Meriden & Wallingford

Demographics Of Mx. CC 2017 Fast Facts � Average age: 26. 6 years � 58. 2% Women � 35. 7% Full Time � Minorities: 36. 7% � Employed: 70% � Receive Financial Aid: 56% � 309 students attending Platt High School (Mx. CC@Platt) and 40 students attending Wilcox Tech High School (Manufacturing Machine Technology Program).

Demographics Of Mx. CC Student Profile Fall 2016 Fall 2017 Total Mx. CC Population 2740 2688 Average Age 12 – 84 years 14 years - 85 years Age Range 26. 6 years 26. 1 years New Students 20. 8% 22% Full-Time Students 35. 7% 37% Gender Break Down 42% 58% Males Females 41% 59% Males Females

Marketing Budget TOTAL MARKETING BUDGET BREAK DOWN Office 16% [CATEGORY NAME] [PERCENTAGE] Printing & Promotional 17% [CATEGORY NAME] [PERCENTAGE] Misc. , including bus ads 3% Social Media 4% [CATEGORY NAME] [PERCENTAGE] Television Ads 23%

Marketing Budget 2017 -2018 Marketing Budget vs Spent $ 70, 000 $ 64, 800 $ 60, 000 $ 50, 000 $ 46, 800 $ 41, 400 $ 40, 000 $ 30, 000 $ 45, 493 $ 37, 295 $ 31, 500 $ 21, 580 $ 22, 767 $ 19, 300 $ 20, 000 $ 11, 000 $ 10, 000 $ 14, 400 $ 8, 855 $ 11, 700 $ 9, 000 $ 24, 675 $ 6, 699 $ 6, 550 $ 1, 502 $ Print & Digital Advertising (newspaper, websites, etc. ) Radio Billboards Movie Theaters Television Ads Budget *60 % of total budget used as of 10/19/17 Spent Social Media Misc. , including Printing & bus ads Promotional Office

Task Force Objectives �What is our message going to be? (Todays Job) �How do we want it to look? �Branding Style �Tracking �Where & How to communicate the message?

Marketing Message �What should our message be? �What should it say about us? Your College • Your Future