Marketing Strategy Marketing Marketing It is part of

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Marketing Strategy Marketing

Marketing Strategy Marketing

Marketing • It is part of the business enterprise • Business and production policy

Marketing • It is part of the business enterprise • Business and production policy based on market requirements aimed at achieving maximum economic effect of market relations • Depends on advertising and market • It follows the process of implementation of planned ideas to market • The quality of the idea is made by market • Creation of marketing from making efforts to minimize the risk incurred for market entry and to maximize the profit for the materialization of an idea 2

Marketing • Marketing is not advertising or selling. • Marketing and advertising helps to

Marketing • Marketing is not advertising or selling. • Marketing and advertising helps to sell. 3

Main characteristics and roles of marketing • Marketing as an effort for the achievement

Main characteristics and roles of marketing • Marketing as an effort for the achievement of corporate objectives • Marketing as a way to achieve satisfied customers • Marketing as an integral part of corporate culture and shared values 4

The basic tasks of marketing include • Fulfill the customer's needs by knowing the

The basic tasks of marketing include • Fulfill the customer's needs by knowing the customer • Achieve advantages over other participants in the market competition, knowledge competition. 5

Marketing mix • Product (service) • The price • Channels of distribution (distribution points,

Marketing mix • Product (service) • The price • Channels of distribution (distribution points, selling expenses) 6

Marketing Communications • is a system for reaching customers to familiarize them with products/services

Marketing Communications • is a system for reaching customers to familiarize them with products/services via: – highlighting their performance characteristics and advantages, – explained ways to obtain them – andd last but not least strengthen the confidence of customers by providing place and at an acceptable cost 7

Additional reading: • • The 2012 State of Inbound Marketing The Ultimate Inbound Marketing

Additional reading: • • The 2012 State of Inbound Marketing The Ultimate Inbound Marketing Glossaty prezentácia o Inbound Marketingu http: //www. tak. sk/inbound-marketing/ 8

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