Marketing Solutions for Econtent Samantha Bise Samantha Mc
Marketing Solutions for E-content Samantha Bise Samantha Mc. Culloch Jessica Howard Maureen O’Brien Dermott
Background Information • Collection • Library goal • Collaboration • Strategy • Decide which digital resources to promote. • Come up with a plan to promote these specific resources. • Assess our plan. Analysis Strategy Marketing Branding This work, “Marketing Cycle”, is a derivative of “Globe” by The Tango! Desktop Project, used under CC 0 Public Domain, and “library-book-reading-computers” by jarmoluk, used under CC 0 Public Domain. “Marketing Cycle” is licensed under CC 0 Public Domain by Samantha Mc. Culloch.
Selecting What to Promote • New and underutilized items • New: resources added to the collection in 2015 • Underutilized • COUNTER reports • Liaison input “problem-analysis-marker-hand” by geralt is licensed under CC 0 Public Domain
Promoting New Items • This Just In! display • Monthly Power. Point on auto loop • Features 15 e. Books and films across disciplines • e. Books from Ebrary and EBSCO • Films from Films on Demand Alexander Street
Promoting Databases • Identify what underutilized databases to promote. • Decide when to promote each database. • Identify who the audience is. • Internal audience • External audience
Promoting Databases • Branding • Marketing
Promoting Databases Webpage
Promoting Databases Digital sign
Promoting Databases Department outreach
Assessment Plan • New Items • Tracking titles • Use data • Databases • Re-visit counter data • Conversations with faculty “data slide” by bionicteaching is licensed under CC BY-NC 2. 0
Contact Information Samantha Bise bises@dickinson. edu Samantha Mc. Culloch mccullos@dickinson. edu Jessica Howard howardj@dickinson. edu Maureen O’Brien Dermott dermottm@dickinson. edu
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