Marketing Presentation Prepared for Insert name here Type

Our Team of Professionals Insert Photo Name Title Name Description THE RE/MAX COLLECTION Title

Why Hire our Team • Our Team is dedicated to making your purchase or

The Luxury Designation THE RE/MAX COLLECTION

• • • 40 Years of Outstanding Agents & Outstanding Results From a

Sells 1 Home Every 38 Seconds! U. S. Residential Transaction Sides Total U. S.

The Luxury Buyer has Emerged • The luxury buyer has renewed confidence – the

Fair Market Value Market value is the highest price at which a property will

The Window of Opportunity Sellers often make the mistake of wanting to price their

Pricing Don’t Risk Losing Buyers By Improper Pricing Another Peril of Overpricing: The Impact

Marketing/Branding Essentials Yard Signs Property Brochures, Postcards Should your property require additional materials to

Single Property Websites Creating a digital experience for home buyers on the local, national

Print Remains very Important to Affluent Buyers • The ultra-affluent (those who earn $500,

The RE/MAX Collection Magazine Over 10, 000 pieces distributed in the most affluent households,

Exclusive Marketing – The Wall Street Journal • 3, 059, 000 affluent readers •

Exclusive Marketing – du. Pont Registry • • • THE RE/MAX COLLECTION – Circulation

Exclusive Marketing – Unique Homes • Published six times/year • Readers from more than

Maximum Exposure THE RE/MAX COLLECTION 26

remax. global. com • Search ALL RE/MAX Listings Globally • 80+ Countries • Every

theremaxcollection. com • Professional, clean, luxury design of RE/MAX Collection Listings and Luxury Agent

Maximum Exposure 15 M UNIQUE MONTHLY VISITORS 13. 5 M UNIQUE MONTHLY VISITORS MLS:

Presenting Your Home Knowing that first impressions are crucial, it’s important to remember that

Presenting Your Home Repairs Make A Difference Loose knobs, sticking doors and windows, warped

Professional Photography • Professional photography is a must to promote the most beautiful and

Insert Photo On behalf of myself and my team, I’d like to thank you

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Marketing Presentation Prepared for: Insert name here

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Our Team of Professionals Insert Photo Name Title Name Description THE RE/MAX COLLECTION Title

Why Hire our Team • Our Team is dedicated to making your purchase or sale a smooth process from beginning to end. Our mission is to put our clients above self and go the extra mile. • <Add relevant info about yourself and your team such as time in real estate, designations, awards, rankings etc. > THE RE/MAX COLLECTION

The Luxury Designation THE RE/MAX COLLECTION

• • • 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and -operated offices with nearly 90, 000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Nobody in the world sells more real estate than RE/MAX, LLC is a privately held company based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages. Customer service—built on a foundation of drive, experience and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX. THE RE/MAX COLLECTION

The Most Recognized Real Estate Brand RE/MAX boasts the most Recognizable real estate name on the planet. From Switzerland to St. Croix and New York to New Zealand, distinguished customers associate RE/MAX with the best agents in the business. THE RE/MAX COLLECTION

Sells 1 Home Every 38 Seconds! U. S. Residential Transaction Sides Total U. S. Website Visits (Millions) U. S. National Advertising Countries 828, 690 52. 47 32. 8% 89 6, 331 89, 008 663, 826 28. 23 24. 0% 44 3, 100 82, 200 390, 391 41. 07 20. 1% 61 7, 060 100, 300 107, 775 2. 42 0. 2% 33 2, 322 31, 000 64, 515 2. 57 6. 5% 35 659 12, 900 40, 810 2. 44 2. 0% 2 252 8, 300 Not Released 23. 55 1. 8% 5 700 76, 662 Not Released 5. 57 6. 8% 3 1, 500 50, 000 THE RE/MAX COLLECTION Offices Worldwide Agents Worldwide 8

is the Most Advertised Brand in Real Estate • 3. 7 Billion Consumer Impressions providing exposure to millions of potential buyers for your home • $42 Million spent in National Advertising THE RE/MAX COLLECTION Source: Nielsen Monitor-Plus / A 25 -54 GRPs Unequivalized © 2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199 F

The Luxury Buyer has Emerged • The luxury buyer has renewed confidence – the economy has turned and properties purchased at today’s prices will pay off • From a global perspective today’s top 5 affluent buyers are coming from: – – – Russia China Britain France America • Growing wealth of emerging economies will lead future housing growth • Most important buyers over the next five years; – – China Russia Middle East Latin America THE RE/MAX COLLECTION Source: The Wealth Report 2012

In Your Community THE RE/MAX COLLECTION

A Profile of Your Community THE RE/MAX COLLECTION

Fair Market Value Market value is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer who purchases with complete understanding and knowledge of the property with neither buyer or seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as it’s “Fair Market Value. ” The value of your home is based on the following criteria: 1. Location of property 2. Condition of property 3. Buyer demand seller motivation 4. Prices of similar properties on the market 5. Recent sales of competitive properties 6. Availability of financing This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal. The following are the key factors which will affect the sale of your home: 1. Price 2. Terms 3. Condition 4. Marketing 5. Value THE RE/MAX COLLECTION

The Window of Opportunity Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on. THE RE/MAX COLLECTION

Pricing Don’t Risk Losing Buyers By Improper Pricing Another Peril of Overpricing: The Impact of Price on Available Buyers Just as the interest level declines for a home the longer it remains on the market, so does the price. A home not properly priced will yield lower proceeds when (and if) it finally sells. Buyers tend to gravitate towards certain price ranges, with the percentage of prospective buyers who will look at your property increasing dramatically the closer the price is to “fair market value”, thereby increasing the probability of sale. Additional Risks of Overpricing • Slower Sale • More Inconvenience • Lack of Interest from real estate community • Negative response from advertising and sign calls • Increased chance of “market worn” image • Fewer showings THE RE/MAX COLLECTION

MARKETING YOUR HOME

Marketing/Branding Essentials Yard Signs Property Brochures, Postcards Should your property require additional materials to enable buyers to better appreciate it’s features, we have the capacity to develop and produce sales brochures and other promotional materials. Open Houses An open house is usually the most convenient time for other agents to bring buyers to see your property. We’ll show off your home so that it looks it’s best for this important event. THE RE/MAX COLLECTION Broker Tours The broker tour opens your home to agents from other firms. We have ideas to help make your property stand out from the rest and generate more interest from more brokers.

Single Property Websites Creating a digital experience for home buyers on the local, national and international market. THE RE/MAX COLLECTION

Print Remains very Important to Affluent Buyers • The ultra-affluent (those who earn $500, 000 or more per year) read an average of 8. 2 luxury print publications per month. • 20% spend 11 hours per week reading print newspapers and luxury magazines. Some of the most widely read publications include the Wall Street Journal, the New York Times, the Robb Report, THE RE/MAX COLLECTION Source: Inman News

The RE/MAX Collection Magazine Over 10, 000 pieces distributed in the most affluent households, high-end boutiques, spas and hotels throughout New England THE RE/MAX COLLECTION

Exclusive Marketing – The Wall Street Journal • 3, 059, 000 affluent readers • Our digital campaign with Wall Street Journal includes run of site banner ads, pre-roll video and listing feeds for our luxury listings • The Wall Street Journal website receives over 24 Million page views per month. • YOUR property will be listed on wsj. com THE RE/MAX COLLECTION

Exclusive Marketing – du. Pont Registry • • • THE RE/MAX COLLECTION – Circulation of 80, 000 upscale bookstores, airports, airline passenger lounges, and at luxury automobile and yacht shows. Subscribers include athletes, actors and Fortune 500 executives Placement on dupont. REGISTRY. com for 12 months.

Exclusive Marketing – Unique Homes • Published six times/year • Readers from more than 80 other countries worldwide. Benefits Include: • PRINT: Placement in Unique Homes • DIGITAL: – Automatically appear in the digital edition. – Distribution of 500, 000 affluent individuals (250, 000 in the U. S. and 250, 000 internationally. ) • ONLINE: All advertised properties appear on Unique. Homes. com and on more than 30 partner Web sites for one year. THE RE/MAX COLLECTION

More Exposure than any Other Real Estate Brand remax. com Attracts more consumers than any other real estate franchise website Franchise Website Total Visits for 12 Months (January - December, 2012) Total Visits 1 RE/MAX 52, 466, 628 2 Century 21 41, 071, 789 3 Weichert 37, 847, 487 4 Coldwell Banker 28, 226, 576 5 Keller Williams 23, 550, 105 6 Prudential Real Estate 5, 573, 756 7 Real Living 2, 945, 883 8 Sotheby’s Realty 2, 570, 144 9 Better Homes and Gardens 2, 443, 187 10 ERA Real Estate 2, 418, 129 Source: Experian Marketing Services Hitwise data, full-year 2012. “Real estate franchise” websites identified by RE/MAX. © 2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199 C THE RE/MAX COLLECTION 25

Maximum Exposure THE RE/MAX COLLECTION 26

remax. global. com • Search ALL RE/MAX Listings Globally • 80+ Countries • Every Currency • 35+ languages THE RE/MAX COLLECTION

theremaxcollection. com • Professional, clean, luxury design of RE/MAX Collection Listings and Luxury Agent Search • Swipe-friendly for tablet view, with a “browsing” feel as if shopping in a high-end magazine THE RE/MAX COLLECTION

THE RE/MAX COLLECTION

Maximum Exposure 15 M UNIQUE MONTHLY VISITORS 13. 5 M UNIQUE MONTHLY VISITORS MLS: ACCESS TO REAL ESTATE PROFESSIONALS 2 M UNIQUE MONTHLY VISITORS 8 M UNIQUE MONTHLY VISITORS 3. 4 M UNIQUE MONTHLY VISITORS 5 MILLION UNIQUE MONTHLY VISITORS 430 K UNIQUE MONTHLY VISITORS 7. 5 M UNIQUE MONTHLY VISITORS 285 M UNIQUE MONTHLY VISITORS THE RE/MAX COLLECTION

Presenting Your Home Knowing that first impressions are crucial, it’s important to remember that the decision-making process usually begins as soon as the buyer pulls up in front of your house. These “staging tips” will help your home look it’s best, inside and out, from the start: a sale. First Impressions Are Lasting The front door greets the prospect. Make sure it is fresh and clean, or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys and refuse. Flowers enhance a home inside and out. Decorate For A Quick Sale Faded walls and worn woodwork reduce appeal. Why try to tell prospects how your home could look when you can show them by redecorating? A quicker sale at a higher price will result. Let The Sun Shine In Open draperies and curtains and let the prospect see how cheerful your home is. Dark homes do not appeal and seem small. Fix That Faucet! Dripping water discolors sinks and suggests faulty plumbing. THE RE/MAX COLLECTION

Presenting Your Home Repairs Make A Difference Loose knobs, sticking doors and windows, warped cabinet drawers, and minor flaws detract from home value. Value From Top To Bottom Display the full value of your garage, store rooms and other utility space by removing all unnecessary articles. Brighten dark, dull rooms by painting walls. Safety First Avoid cluttered appearances and possible injuries. Keep stairways clear: Make Closets Look Bigger Neat, well-ordered closets show that the space is ample. Bathrooms Help Sell Homes Check and repair caulking in bathrooms and showers. Make this room sparkle! Arrange Rooms Neatly Remove excess furniture. Use attractive bedspreads and freshly laundered curtains. THE RE/MAX COLLECTION

Professional Photography • Professional photography is a must to promote the most beautiful and unique aspects of your home. THE RE/MAX COLLECTION

Sold by THE RE/MAX COLLECTION

Insert Photo On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your home and the purchase of your next home. Please let me know when I can be of service. Call me, you’ll be glad you did. Your Name | 5555 | yourname@remax. net