MARKETING PLAN JULY DECEMBER Bell Orchid Hotel website
MARKETING PLAN, JULY – DECEMBER Bell Orchid Hotel website: www. bellorchidhotel. com 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
SUMMARY � First Six Months of Operation ◦ January - June � Mission � Hotel Statement Philosophy and Goals � Marketing Achievements, January – June 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
COMPETITIVE ANALYSIS and MARKET TRENDS � Strengths and Weaknesses � Price Structure � Occupancy and ADR Trends � Rooms and Facilities Detailed Summary of Price Structure provided. ◦ Room Mix and Location � Market Share 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
GUESTS BREAKDOWN �Personal �Business �Corporate/Group �Socio-Economic 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
ADVERTISING AND PUBLICITY: �Exterior Signage �Signage and Materials ◦ In-Hotel and In-Room �Brochures, Fliers, and Posters �Direct Mailings �Travel Agents �Internet �Billboards �Personal Contact �Videos and CDs 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
INTERNET MARKETING � Hotel Website � Search Engines � On-Line Reservations � Generating � Links Internet Traffic and e-mail 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
PROMOTIONS: � Price Promotions � Added-Value � “City Promotions Name” Getaway” Program � Contests � Travel Agent Specials 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
PUBLIC RELATIONS �Charity Events �Donation of Staff Hours �Community �Name Events of City Chamber of Commerce 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
GOALS AND ACTION PLAN, JULY – DECEMBER �Increased Internet Reservations �Improved Occupancy and ADR Rates �Greater Visibility �Revenue Increase of 5 Percent 3/2/2021 Sales and Marketing Department, Bell Orchid Hotel
- Slides: 9