Marketing Plan I Company Analysis Replay Childrens Wear
- Slides: 13
Marketing Plan I. Company Analysis Replay Children’s Wear Julianna Thoennes 952 NW Circle Corvallis, OR 97330 Main: 541 -753 -6903 Email: replaychildrenswear@comcast. net 10/29/2020 1
Why we chose Replay… v v v Resale of good products Recycling Small- Family oriented Market not saturated Opportunity and Potential 2 10/29/2020
Their Goals and Objectives… v Be a place where families can come and get nice children’s clothes at a reasonable price, and children can play while mom shops. 3 10/29/2020
v v Offer some return to the families by selling on consignment Active part of the community 4 10/29/2020
Products and services… Used: v Children’s clothes to size 16 v Maternity clothes v Baby accessories, cloth diapers, bedding. v Furniture. We sell on consignment where families get 40 -50% of the sale price back 5 10/29/2020
Key concepts that differentiate Replay… v v v One of only a few children’s clothes resale stores in Corvallis We give a good portion of the clothes value back to the original owner Personal Mom & Pop family environment 6 10/29/2020
Replay’s strengths… v v Small size- personal (4+), employees like working there Nice store, good location and growing Customers keep coming back Merchandise is well organized 7 10/29/2020
Replay’s Weaknesses… v v Takes a long time to file and organize incoming clothes in bins for sale (2 -4 wks) Have to limit days per month for incoming clothes (21) 8 10/29/2020
What is unique about Replay and its products? v v We sell used children’s clothes which can cost a lot in the stores but may only get used for a few weeks or month. We sell the clothes for about 33% of original cost which can be a great savings Work/trade program- people exchange work hours for credit in the store Play area for children 9 10/29/2020
Image they would like to portray… v v v Home type family oriented-not too big A personal touch We’re here to help you as much as you help us 10 10/29/2020
Position in the market Replay would like to hold… v The first place families think of when they think of buying used clothes in Corvallis. v Economical v Better than Goodwill 11 10/29/2020
Current or projected market share… v v We are currently only interested in the local area of Corvallis. We may have about 30% market share there. We mainly compete with: ‘All About Kids’ u ‘Jack & Jill’ u ‘Goodwill’. u 12 10/29/2020
Is market share increasing, decreasing, or static? v v It is currently increasing. We take consignments on an increasing basis up from 300 to 400 per month since we relocated. We also project to grow since ‘All About Kids’ is going out of business. 13 10/29/2020
