Marketing Plan Content Webtoon Promotion Digital Marketing Team

Marketing Plan Content Webtoon Promotion Digital Marketing Team B Kim yoon-ha (1312060) Jeong Jin-hyeon (1333084) Hwang Ji-hwan(1333096) 0

Final Project Friendly approach to consumer with humor Webtoon Promotion Brand information in story Increase brand awareness 아까 그 한마디 1

기업미션 Team B’ Approach to Final Project ① Understanding Research Set the target webtoon & consumer who webtoon need Cityholic consumer app function Completion of Cityholic app of Webtoon function through last assignments Research of success case ② in Webtoon Marketing Setting the webtoon’s theme & composition of story Selecting tools for webtoon marketing 2

① A Man a game with Cityholic 1. who 2. 3. 4. Made 5 ü ü - 발음 컨셉 전달 Cityholic’s community 경쟁사와의 차별화 function 카테고리와의 부합도 Job seekers whose age of 20~50 이미지 (신뢰) 3

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② A Married who Lost her Job 1. 2. 3. 4. Woman 5 ü ü - 발음 컨셉 전달 Recruit information provided by Cityholic 경쟁사와의 차별화 카테고리와의 Married women 부합도 who lost their job because of child care 이미지 (신뢰) 12

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③ Retired Super Heroes 1. 2. 3. 4. 5 - 발음 - 컨셉 전달 ü 경쟁사와의 Recruit information 차별화provided by Cityholic 부합도who look for work Retired elderly people ü 카테고리와의 - 이미지 (신뢰) 20

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④ Multinational Business with Cityholic 1. 2. 3. Apparel 4. 5 ü ü - 발음 - 컨셉 전달 Cityholic’s function차별화 of gathering people in different countries 경쟁사와의 카테고리와의 부합도 People who want to start their own business - 이미지 (신뢰) 27

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⑤ Foreigners 1. 2. 3. 4. in 5 Korea who Look for Work ü ü - 발음 컨셉 전달 Recruit information provided by Cityholic 경쟁사와의 차별화 카테고리와의 부합도 Foreigners in Korea who look for work 이미지 (신뢰) 35

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Tools for Webtoon Marketing 브랜드 비전 브랜드 미션 브랜드 에센스 M SNS Banner ads on Internet Sites 브랜드 이미지 IMAGE Transportation [Promote Webtoon Marketing] 42

Thank you! 43