Marketing Plan Blue Homes Ltd Who Says Theres
Marketing Plan Blue Homes Ltd. Who Says There's No Free Lunch?
Core Business Concept ● ● Property development Building second homes – holiday/retirement houses in resort areas Selling the developed properties Maintaining Developed Properties for owners – leasing out the properties to tourists , business executive
Our Service ● Loan Assistance ● Developing property ● Maintaining the property ● Rent the property ● Value added services
Why invest with us? ● Dream house at half the price ● Good place to live after retirement ● Big chance for investors ● Luxury and economy
Why rent with us? ● Attractive place for tourists ● Convenient living for visiting businessmen ● ● Lower price than hotels Ambience, Comfort & Service
Market Segmentation & Targeting House buyer: People who have stable income and want to own a house in nice natural locales to live post- retirement. Age: 40+ Profession: professionals and business class Foreigners who want to own property in Cyprus ● House renter: Foreign tourists Business executive ●
Positioning Strategy ● ● Real estate We provide retirement and investment solutions Rent We provide comfortable stay at an economy price.
Product Strategy ● Top-class architects on our payroll ● Latest low-cost quality materials ● Located in resort areas ● High quality maintenance & service staff
Pricing Strategy House Buyers ● ● ● Competitive pricing Pre-booking of condominiums. First Come, First Served (FCFS) Last 6 years guarantee to cover mortgage payments.
Pricing Strategy (Contd. ) House Renters Seasonal pricing substantially lower than hotel charges with competitive services. ● Special corporate pricing for business executives. ●
Promotion Strategy Home Buyer ● ● ● 1 st phase- Creating curiosity radio and billboards. 2 nd phase- Creating awareness radio, TV, and local and foreign newspaper 3 rd phase- Reminders business magazines, newspaper and radio ads.
Promotion Strategy (Contd. ) House renter ● Awareness and information ● Special business and tourism magazines. ● ● Internet advertising Information brochures at local tourist offices, airport tourist info counters, tourist maps
Reaching Potential Customers Real Estate Development ● bank counters and ATM ● construction team ● exclusive DSA on commission ● real estate agents ● Office walk-in, direct phone, seminars
Reaching Potential Customers (Contd. ) ● Renting and Tourist ● Tourist agency in their respective countries ● Buy space on tourist web sites (cox & king, Thomas Cook etc) and magazines ● Tie up with tourist department of countries ● Internet selling ● tie up with local offices of transnational companies
Customer Management ● Home Buyer 2 weeks first 5 years living permission free of charge and one month after 5 th year
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