Marketing of Philippine Indigenous Crafts Providing Livelihoods and

“Marketing of Philippine Indigenous Crafts: Providing Livelihoods and Additional Income to Forest-Based Communities”

12 -15 M indigenous people

DEFORESTATION in the Philippines

MINING displaces indigenous communities cropland degradation

POVERTY experienced by IP’s

What is our response?

Non-Timber Forest Products Task Force is a collaborative network of grassroots-based NGOs and Pos established to address emerging livelihood needs of upland forest peoples. Non-Timber Forest Products or NTFP’s are all the biological resources we get from forests other than timber. abaca seeds nito pandan buri

Crafts Program started in December 2002 in response to the marketing needs of community partners involved in the handicrafts enterprise.

NTFP-TF Crafts Program

OPPORTUNITIES Recognition of NTFP-TF as fair trader (board pftf and inclusion of cultural protection standards) Ethical and Eco Brands now in Fashion European Partners And more! Local Market NGO Partners New Zealand Aid ARP CMCC Private Sector Luntiaw CFIF Government Filipino Agencies Importers Embassies Natural Product Market (US) Growing Network Growing Interest of Producers

Brands

DIRECT BENEFICIARIES Reach Community Crafts Enterprises (from 16) 2007 IP groups 2006 409 2005 360 257 14% 40% Male Female 2007 71 338 2006 57 303 2005 15 242

Mindoro Buhid, Alangan, & Hanunuo Mangyan 101 (88 women, 13 men) Negros Rural Communities & Bukidnon, Ati 72 (54 women, 18 men) MANILA Palawan Pala’wan & Tagbanua 76 (44 women, 32 men) South Cotabato T’boli 176 (115 women, 61 men) Bukidnon Higaonon 99(72 wom en, 27 men) Maguindanaon 56 women

Maranaw Malong Iraya Jar Hinabol, Higaonon Palawan Pandan Mats Higaonon Kamuyot Mangyan Ramit

• Sales are increasing each year • Broke even in 2007 • Working successfully on fair trade of crafts • Moving towards independent operations Impact CMCC level

Higaonon Cloth of Peace

MARKET CHAIN Price Negotiation & USP Development Market Diversification Communitybased crafts enterprises Mentoring, Learning Visits and On the Job Training are other methods of capacity building. Interactive & Collaborative Marketing Plan Development

• Increase in Sales • Increase in the number of market outlets • Improved reputation/ well known as quality weavers • Improved capacities to send children to school • Women share in decision making inside the household • Women’s increasing share to meeting family needs. • Improved self confidence • Preservation and promotion of culture • Preservation of ancestral domain from pawning. • Less destructive practices Impacts to Higaonon People

Daghang Salamat