Marketing Mix Promotion Lesson Objectives Todays lesson we

Marketing Mix Promotion

Lesson Objectives. . . Today’s lesson we are going to look at… n What is meant by promotion? n Range of promotional activities n Advertising

Promotion. . . Promotion is a mix of methods and activities designed to increase the sales of a product n n n INFORM - Make customers aware of the product REASSURANCE - Promote understanding of the product PERSUADE customers to buy the product (which increases sales IMAGE CREATION – Through logo’s, slogan’s etc REPEAT BUSINESS - Encourages customers to return

Advertising ‘The means of providing the most persuasive possible selling message to the right target group(s) at the lowest possible cost’

Types of advertising Types of Advertising Informative Defensive Usually Factual, Where a company responds to a competitors claims Gives Information Persuasive e. g Smoking Adverts Sets out to persuade people to buy the product e. g Car Companies e. g Tesco Price Adverts

n Inform - http: //www. youtube. com/watch? v=l. Ec-Rsv 9 p. Mc&feature=related n Inform - http: //www. youtube. com/watch? v=y. VBf. MMMUs. Gs n Use of celebrities - http: //www. youtube. com/watch? v=WRGZ 30 -Kf. Is n Use of celebrities - http: //www. youtube. com/watch? v=y. Vx_NNi. VQXw&feature=related n Use of celebrities - http: //www. youtube. com/watch? v=i 7 mm. Xe. Rvg. Lo n For Men - http: //www. youtube. com/watch? v=l_XOIRDYqzk n For men – http: //www. youtube. com/watch? v=x 89 x. AXHd 2 l 8&feature=related n For Women - http: //www. youtube. com/watch? v=Tdr. E 1 VMxzo. E&feature=fvw n Weird noises that stay in your head for ages - http: //www. youtube. com/watch? v=RLV 3 Q 9 v. C 4 N 8&feature=related n Stuck in your head - http: //www. youtube. com/watch? v=e. Hh 5 fl. QCt. FY n Stuck in your head - http: //www. youtube. com/watch? v=LZw 87 CSV-o 4 n Weird adverts - http: //www. youtube. com/watch? v=TVbl. Wq 3 t. Dw. Y

Bravia Adverts… n Bouncy Balls - http: //www. youtube. com/watch? v=9 Nymc. QJj. PCs&feature=related n Paint advert - http: //www. youtube. com/watch? v=a 4 jm. Ew. W 95 Uk n How they made it - http: //www. youtube. com/watch? v=GURv. HJNm. Grc&feature=related n Yeo Valley n Advert - http: //www. youtube. com/watch? v=e. OHAUvbu. V 4 o n Making & thoughts behind it - http: //www. youtube. com/user/Yeotube#p/u/1/w. Te. LGESY 5 tc n IKEA n Cats n Advert - http: //www. youtube. com/watch? v=Z 7 v. XP 3 t. Hzh. A Making - http: //www. youtube. com/watch? v=2 yj. Uf. Snjpwc&feature=related n

Direct Marketing and Indirect Marketing… Direct Advertising n Where the advertising is aimed at a specific group of individuals Indirect Advertising n General advertising aimed at the general public

Methods of Advertising… Newspapers and Magazine Television and Cinema Radio, Posters and Billboards