Marketing Mix By Nick Clayton What is Marketing

Marketing Mix By Nick Clayton

What is Marketing Mix?

• • There are four main elements that helps out marketing and selling products. They're called the Four p’s • 1. Product • 2. Price • 3. Promotion • 4. Place

Product • Is the product a good Product? • Will it get bought by the Target market that you want it too? • Will the product sell and Where? • How will the product make you money? • How is this product different to different on the market?

Product • Apple have products that sell them selves. All apple therefore need to do is promote their product. As soon as the new releases come out people will buy the new product and this is because they are known for having the top Products and this is why as a business you need a good product. The product sells its self and apple have got the Product part developed well.

Price • Is the product worth the price you're selling it for? • What will the profits be? • Is it worth making the product paying out labor with the final profits? • Who will buy the products when its at that price?

Price • You wouldn’t pay £ 300 for a bottle of Coca-Cola and they know this and this is why they sell them for only £ 1 a bottle. They know that there price mixed in with the product that they have made is worth the price for both of them. This is why as a company they do well ad they know the price and product are worth the money that they sell them for.

Promotion • Where will you promote the Product? • Who will see the advert? • Is it going to be seen for the right target Market? • What will be the cost of promotion? • What is the right way to promote?

Promotion • Cadburys likes to make adverts and promotions that stick in your head. But they make them in the right ways. If you were to hear this advert on the radio then it wouldn't have had as much effect than on the Television. This is again why they sit at the top for promotions and some of the most memorable bits of promotions as they use songs to link them to their chocolate and they use this very clever promotion technique so you remember.

Place • Where will you sell the product? • What will be the location of the shop? • Will people know where to get there? • Will the location be good for the Target market?

Place • Places that sells Mobility scooters wouldn’t have the shop at the top of a hill in the middle of no where that you have to walk 45 minuets to get to. Usually would be in a town center with easy access as they need people who are elderly to get there and have transport link to get there and this is why you wouldn’t find mobility shops in the middle of no where.

Promotion is done more exclusive and not done on Television like a normal ad as its more exclusive. The products are mainly high end which works with the area and the prices link in as well Place Central Knightsbridge so great location for the main Clientele Prices are right for the area and the post code

Cheap forms of promotion on social media and they promote them selves. Products are mainly cheaply made and quality for the money that you pay Places less up market and more city centres Prices are cheap and made mass market with cheap materials so you get what you pay for.