Marketing Mix Apple vs Dell Jordan Quechuck Apples

Marketing Mix Apple vs. Dell Jordan Quechuck

Apple’s Marketing Strategies Ignore your Critics Turn the Ordinary into Something Beautiful Justify Your Price Communicate in the Language of Your Audience • Extend the Experience • Build a Tribe • Become “The Name” • •

Dell’s Marketing Strategies • • Dynamic organizational structure equals diversified targets Products always available at the nearest dealers Broken down market Online orders, and by a single production Video distribution and delivery guarantee Online technical services and technical support Online forums, help and Search services

Differences • Dell is selling an assembled box of all the different parts that makes a computer and apple sells an experience, a membership to an exclusive cult and an entry to the Apple product ecosystem. • Dell’s strategy is to commoditize the computers and Apple’s strategy is the decommoditization of all the products it sells. • Customize-ability is a main factor for Dell and for Apple the main factor is design.

Conclusion Dell and Apple’s products most recent products are neck in neck for their profits they are making. Both companies use efficient marketing strategies obviously, because of how well they are managing. Apple overall does produce the most, but Dell still competes. Apple Dell