Marketing management Lessen 4 2 Marketing Environment microenvironment

Marketing Environment The Company’s Macroenvironment Natural factors Technological factors Economic factors Demographic factors Political

Marketing Environment The Company’s Macroenvironment 1 - Demographical Environment Demography is the study of

Marketing Environment The Company’s Macroenvironment 2 - Economic Environment Consist of factors that affect

Marketing Environment The Company’s Macroenvironment 3 - Natural Environment Involves the natural resources that

Marketing Environment The Company’s Macroenvironment 4 - Technological Environment Is perhaps the most dramatic

Marketing Environment The Company’s Macroenvironment 5 - Political Environment Lows, government agencies, and pressure

Marketing Environment The Company’s Macroenvironment 6 - Cultural Environment Institutions and other forces that

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Marketing management Lessen 4 -2 Marketing Environment, microenvironment

Marketing Environment The Company’s Macroenvironment Natural factors Technological factors Economic factors Demographic factors Political factors Company Cultural factors

Marketing Environment The Company’s Macroenvironment 1 - Demographical Environment Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

Marketing Environment The Company’s Macroenvironment 2 - Economic Environment Consist of factors that affect consumer purchasing power and spending patterns.

Marketing Environment The Company’s Macroenvironment 3 - Natural Environment Involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities. Air and water pollution Global warming Shortages of raw materials

Marketing Environment The Company’s Macroenvironment 4 - Technological Environment Is perhaps the most dramatic forces now shaping our destiny. Technology has released such wonders as antibiotics, robotic surgery, miniaturized electronics, laptop computers, and the internet.

Marketing Environment The Company’s Macroenvironment 5 - Political Environment Lows, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

Marketing Environment The Company’s Macroenvironment 6 - Cultural Environment Institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors.