Marketing in the New Economy Marketing and New

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การตลาดในเศรษฐกจยคใหม (Marketing in the New Economy) • การตลาดและเศรษฐกจยคใหม (Marketing and New Economy) • การตลาดในเศรษฐกจยคดจทล

การตลาดในเศรษฐกจยคใหม (Marketing in the New Economy) • การตลาดและเศรษฐกจยคใหม (Marketing and New Economy) • การตลาดในเศรษฐกจยคดจทล (Digital Economy) • ���� • refers to an economy that is based on digital technologies. The digital economy is also sometimes called the Internet Economy, the New Economy, or Web Economy. Increasingly, the “digital economy” is intertwined with the traditional economy making a clear delineation harder. EM: Asst. Prof. Dr. Pattana Sirichotpundit, Ph. D. 6

การตลาดในเศรษฐกจยคใหม (Marketing in the New Economy) • การตลาดและเศรษฐกจยคใหม (Marketing and New Economy) • การตลาดในเศรษฐกจยคดจทล

การตลาดในเศรษฐกจยคใหม (Marketing in the New Economy) • การตลาดและเศรษฐกจยคใหม (Marketing and New Economy) • การตลาดในเศรษฐกจยคดจทล (Digital Economy) • ������� (Digital Marketing) • is marketing that makes use of electronic devices (computers) such as PC, smart phones, cell phones, tablets and game consoles to engage with stakeholders. • Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. • Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc. or through Internet channels like Social Media, Emails ads, Banner ads, etc. • Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers in today’s marketing channels. EM: Asst. Prof. Dr. Pattana Sirichotpundit, Ph. D. 7

การตลาดในเศรษฐกจยคใหม (Marketing in the New Economy) Q&A EM: Asst. Prof. Dr. Pattana Sirichotpundit, Ph.

การตลาดในเศรษฐกจยคใหม (Marketing in the New Economy) Q&A EM: Asst. Prof. Dr. Pattana Sirichotpundit, Ph. D. 14

Marketing in the New Economy Marketing Concepts MarketingMarketing in the New Economy Marketing Concepts Marketing
National Economy National Economy An economy is aNational Economy National Economy An economy is a
Token Economy What is Token Economy Token economyToken Economy What is Token Economy Token economy
Israel Economy Kenya Israel Economy The Israeli economyIsrael Economy Kenya Israel Economy The Israeli economy
Emotional Economy Emotional Economy The book Emotional EconomyEmotional Economy Emotional Economy The book Emotional Economy
Planned Economy Planned Economy Planned economy is usedPlanned Economy Planned Economy Planned economy is used
Command Economy Mixed Economy Market Economy m oCommand Economy Mixed Economy Market Economy m o
New Deal Economy New Deal Economy Banks CreditNew Deal Economy New Deal Economy Banks Credit
MARKETING MANAGEMENT Adapting marketing for the new economyMARKETING MANAGEMENT Adapting marketing for the new economy
Marketing in the New Economy Service Marketing CRMMarketing in the New Economy Service Marketing CRM
Marketing What is Marketing Segmentation and Marketing MarketingMarketing What is Marketing Segmentation and Marketing Marketing
MARKETING The Marketing Concept Marketing and the MarketingMARKETING The Marketing Concept Marketing and the Marketing
Regionlny marketing Marketing reginu Marketing zemia Marketing lokalityRegionlny marketing Marketing reginu Marketing zemia Marketing lokality