Marketing Honey Coley ODell Smokey Ridge Apiaries Maryville

Container Requirements • FDA - Documentation is required to be on file with the

Literature About Honey Bees & Bee Keeping

Sources For Literature About Marketing Honey • National Honey Board • The Tennessee Bee

Opportunities for Marketing Honey • Roadside • Farmers’ Market • Internet Website • “Word

Ways to Advertize Honey • “Pick Tennessee Products” (sponsored by TN Dept. of Agriculture)

Honey Can Be A Business – Advertizing is Important

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Marketing Honey Coley O’Dell Smokey Ridge Apiaries, Maryville, TN June 12, 2015

Appropriate Bottle Labeling OR

Appropriate Containers

Container Requirements • FDA - Documentation is required to be on file with the seller indicating that the honey containers used for marketing honey are “FOOD GRADE CONTAINERS” – regardless of the operation’s size. • Bee Keepers should be aware of the state requirements for containers used for marketing honey.

“Honey Factory” Smokey Ridge Apiaries

Literature About Honey Bees & Bee Keeping

Sources For Literature About Marketing Honey • National Honey Board • The Tennessee Bee Keepers Association • Bee Keeping Supply Companies • Check Internet for Honey Marketing Information

Honey Outlet

Opportunities for Marketing Honey • Roadside • Farmers’ Market • Internet Website • “Word of Mouth” • “Honey Shop” at Residence • Selling in bulk to other Apiaries • Marketing in Grocery Stores • State, County, Local Fairs • Conventions • Organic Health Food Stores • Restaurants, Bakeries, Meaderies, Micro Breweries

Marketing Your Product

Ways to Advertize Honey • “Pick Tennessee Products” (sponsored by TN Dept. of Agriculture) • National Honey Board’s Website has a “Honey Locator” Section for Public Access • Face Book’s Advertizing Section • Craig’s List • Local Newspaper • Websites

Honey Can Be A Business – Advertizing is Important