MARKETING FUNNY EXPLANATION MARKETING BRAINSTORMING TASK What is
MARKETING FUNNY EXPLANATION
MARKETING: BRAINSTORMING
TASK : What is marketing? Complete the definition. The management process through which g______ and s_____ move from concept to the c______. It includes the coordination of four e______ called the 4 P’s of marketing. www. businessdictionary. com
Vocabulary selection • advertisement/advertiser /advertising • billboard • brand • campaign • commercial break • competition/competitive • consumer / consumption • goods • launch • logo • main markets • marketplace • • • PR – public relations publicity profitable promotion purchase questionnaire rivalry sale seller slogan special offer target market
Words with market & marketing MARKETING WORDS IN SENTENCES • • • market potential market research market segmentation market share market size market survey market test marketing goals marketing mix marketing plan marketing techniques mass-market product • • virtual market commodity market stock market consumer market world market capital market street market hypermarket
MARKETING VOCABULARY - definitions: TERM MEANING 1. brand n. a particular make of product - to brand v. - branded adj. 2. consumer n. the person who buys and uses a product or service - to consume v. 3. cost v. to estimate the price of making a product - costing n. 4. develop v. to create a new product or improve an existing one - product development n. 5. distribution n. the delivering of products to end-users, inc. advertising, storing etc 6. end-user n. the person, customer etc who is the ultimate (and so real) user of a product
7 image n. the concept or perception of a firm or product held by the general public 8 label n. small piece of paper, metal etc on a product giving information about it 9 launch v. to introduce a new product, with publicity etc - product launch n. 10 mail order n. the selling of goods by post - mail-order catalogue n. 11 market research n. study of consumers' needs & preferences, often for a particular product 12 packaging. UK n. the wrapping or container for a product 13 point of sale n. the place where a product is actually sold to the public - point-of-sale adj. 14 product n. something made to be sold; merchandise [includes services] - to produce v. 15 public relations n. creation and maintenance of a good public image - public relations officer n. 16 S. W. O. T. abbr. strength, weaknesses, opportunities, threats
• INTRODUCTION TO MARKETING 2. 30 • 4 Ps of MARKETING 2. 41 • TOP 30 CLEVER MARKETING IDEAS
What is Advertising? Advertising is p____, nonpersonal communication from an identified sponsor using m_________ to persuade or influence an a______.
WHAT IS ADVERTISING What is advertising? Is it ______ truth or is it making things look better than they really are? ______ lying? Companies pay a lot of money for adverts. Some of the ads you see ______ magazines look like art. The commercials on TV look like mini movies. Do they really change our ______ ? Do adverts make you buy things? I think some advertising is a form of lying. Is BMW really “The ______ driving ______ ” like they say in their ads? British Airways used to say they were “The world’s ______ airline, ” but had to stop saying it because it wasn’t true. Personally, I get ______ watching ads on television. They always ______ a good programme. I like ads in magazines. They’re usually ______ interesting.
TV commercial a paid advertisement on television radio spot a paid announcement on the radio billboard a panel for the display of advertisements in public places flyer a piece of paper that has sth printed on it and is given to many people small ad A short text in newspapers often used for services trailer a group of scenes used to advertise a movie product placement products placed in films or on the media special offer when a product is offered at a reduced price endorsement a way of advertising products by film stars, sportsmen etc sponsorship product promotion paid for by a company
• FUNNIEST COMMERCIALS OF ALL TIME • THE HISTORY OF ADVERTISING • IMPROVE YOUR ENGLISH KNOWLEDGE
Writing Slogans Write a short, catchy slogan to help advertise a new type of : sweet TV shoe doll car bicycle lamp chair chocolate bar clock skateboard musical instrument vacuum cleaner bag bed face cream Remember: You have to think of a good name for your product. Your slogan must be memorable and to the point - you want to make the public feel as though they really need to buy your product!
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