MARKETING FOR DENTIST Case Study Dental Clinic BRIEF

MARKETING FOR DENTIST Case Study – Dental Clinic

BRIEF INTRODUCTION OF OUR COMPANY Founded in January’ 2009 Client base in USA, Canada, Europe, Australia, Asia 70+ Online marketing clients Worked with client in different sectors both B 2 C and B 2 B � Spent over $200, 000 in Advertising in 2014 � 800+ Websites built to date Modern Technology – Bootstrap, HTML 5, CSS 3 � Responsive Based Sites � 150+ Mobile Applications including Iphone and Android

CASE STUDY: WWW. GEORGETOWNBRACES. COM Started Marketing Campaign in May, 2012 Initial traffic to the site in May, 2012 - 714 visits with 1, 983 page views

CASE STUDY: TRAFFIC ANALYSIS MAY, 2013 1 year into the campaign Traffic to the site in May, 2013 - 6408 visits with 7, 095 page views Increase in traffic by 800%

CASE STUDY: TRAFFIC ANALYSIS SEPTEMBER, 2013 Traffic to the site in September, 2013 – 10, 116 visits with 19, 432 page views Increase in traffic by 57%

CASE STUDY: WWW. GEORGETOWNBRACES. COM Total cumulative traffic to the site till end of 2013 from May 2012 was 85, 325 visits Traffic value $853, 250 ROI 42% Traffic 70000 60000 50000 40000 Traffic 30000 20000 10000 0 2012 2013

CASE STUDY: HOW WAS THE GROWTH ACHIEVED Revamped the site to focus on conversions Dominate the rankings for all local based SEO keywords Established a community in the social media sites

Website Revamp – Focus on Conversion and Education SOCIAL ICONS ENTICING BANNER CALL TO ACTION BLOG FEED

Organic Rankings – Dominate Rankings for all local based keywords www. George. Town. Braces. com

ORGANIC TRAFFIC Organic traffic accounted for 81% of the total traffic to the site www. George. Town. Braces. com

SOCIAL MEDIA MARKETING www. George. Town. Braces. com

FINDING YOUR AUDIENCE – ESTABLISHING YOUR BRAND NETWORKING

OUR SMM PLAN WILL HELP TO ACHIEVE FOLLOWING GOALS Branding Lead Generation Engage with its customers Generate Relevant Traffic Improve ROI Getting Customer Feedbacks Announcing New products or services Know more About Customer Preferences Influence on Search Engine Rankings Enhance Customer Relationship Management

SOCIAL MEDIA MARKETING STRATEGY Micro-blogging, (Twitter, Plurk) Social Bookmarking, (stumble. Upon, DIGG, Delicious) Social News, (Digg, Mixx, Reddit, Now. Public) Video, (Youtube, Revver, Voidpod, Meata. Cafe, Viddler, Blip. tv) Wikis, (Wetpaint, Mediawiki, Pb. Wiki) Social Networking, (Linkedin, Facebook Profiles, Facebook Pages, Ning) Aggregators, ( Like Friend. Feed) Community Q&A, (Yahoo answers, Wiki. Answers, Linkedin, Amazon’s, Askville, Google Answers ) Significantly Increase Facebook Fans Forum Profile Creation and participation in discussion (community building)

Thank You www. marketingfordentist. ca