Marketing Ethics Governance Research sheds light on how

Marketing Ethics & Governance Research sheds light on how ethics and governance is practiced A number of studies in marketing ethics and governance are grounded on the following theories: i. Teleological theory} Ethics Research ii. Deontological theory} iii. Agency theory} Corporate governance research 03/03/2021 owinojoseph@gmail. com 1

Marketing Ethics & Governance Research (Cont’d) Ethics and governance research employs both qualitative and quantitative research designs Qualitative research focus on things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people attach to them Under qualitative research, data is collected through: i. Key informant interviews ii. Photographs iii. Recording of meetings of boards and auditors iv. Secondary data from internal records 03/03/2021 owinojoseph@gmail. com 2

Marketing Ethics & Governance Research (Cont’d) Principles that guide qualitative research include: a) Focus on meaning b) Use of analytic induction c) Maintaining close proximity to the data d) Emphasis on ordinary behaviour e) Linking agency to structure through accounts based on events over time q Remember, good qualitative research need to be theoretically motivated 03/03/2021 owinojoseph@gmail. com 3

Marketing Ethics & Governance Research (Cont’d) Research must generate better insights into the ways in which “good governance” is socially constructed in diverse contexts and the ways in which it can affect the conduct of directors, managers, and corporations Qualitative research is necessary for questioning abstract rational constructs of board incentives and induced behaviour, and finding out specific meanings and organizational subcultures that influence board behaviour and ethical conduct 03/03/2021 owinojoseph@gmail. com 4

Under quantitative research design, data can be collected through: a) Desk research (secondary data) from internal records b) Interviews c) Questionnaires Analysis of data will be guided by objectives of the study, research design, type and level of data collected among other factors 03/03/2021 owinojoseph@gmail. com 5