Marketing Essentials n Chapter 37 Identifying Career Opportunities

Marketing Essentials n Chapter 37 Identifying Career Opportunities Section 37. 1 Important Career Decisions Chapter 37 n Identifying Career Opportunities 1

SECTION 37. 1 Important Career Decisions What You'll Learn = How to assess your values, lifestyle goals, interests, skills, and aptitudes = How to appraise your personality = How to visualize your work environment and relationship preferences Chapter 37 n Identifying Career Opportunities 2

SECTION 37. 1 Important Career Decisions Why It's Important Understanding yourself is the first step to finding a career you’ll enjoy. It is necessary to know your own attributes well when trying to select the most satisfying career for you. This section will help you begin to assess your attributes so you can match them with the right career. Chapter 37 n Identifying Career Opportunities 3

SECTION 37. 1 Important Career Decisions Key Terms = values = lifestyle goals = aptitude Chapter 37 n Identifying Career Opportunities 4

SECTION 37. 1 Important Career Decisions Choosing a Career A career is a series of progressively more responsible jobs in one field or in related fields. The following six-step procedure will help guide you in making career choices: 1. Conduct a self-assessment. 2. Identify possible career choices. 3. Gather information on each choice. 4. Evaluate your choices. 5. Make your decision. 6. Plan how you will reach your goal. Chapter 37 n Identifying Career Opportunities 5

SECTION 37. 1 Important Career Decisions Assessing Yourself The first step in your career search is to conduct a self-assessment. You can begin to do this by assessing your: = values = personality = lifestyle goals = learning style = interests = work environment = skills and aptitudes = relationship preferences Chapter 37 n Identifying Career Opportunities 6

SECTION 37. 1 Important Career Decisions Values are beliefs that guide the way people live. When you have clear values, you know what you want out of life. You can then choose a career that is suited to your values. Chapter 37 n Identifying Career Opportunities 7

SECTION 37. 1 Important Career Decisions Your Lifestyle Goals The word lifestyle refers to the way you spend your time, energy, and money. Your career has a great effect on your lifestyle. If attaining a certain lifestyle is important to you, then choosing a career that will allow you to reach your lifestyle goal is essential. Chapter 37 n Identifying Career Opportunities 8

SECTION 37. 1 Important Career Decisions Your Interests You will probably spend 30 to 40 years working, so you will want to choose work that interests you. To evaluate your interests: = Write down the things you like to do, including leisure activities, school activities, favorite classes, sports, and social activities. = Take a career interest survey. Chapter 37 n Identifying Career Opportunities 9

SECTION 37. 1 Important Career Decisions Your Skills and Aptitudes Your personality is the combination of all of the unique qualities that make you who you are. Understanding your personality characteristics will help you to determine what types of work situations will best suit you. To assess your personality, think of ways you would describe yourself. Chapter 37 n Identifying Career Opportunities 10

SECTION 37. 1 Important Career Decisions Your Work Environment Your work environment refers to where you work—the place and the working conditions. Working conditions include sights, sounds, and smells. Start thinking now about our preference for working conditions. Chapter 37 n Identifying Career Opportunities 11

SECTION 37. 1 Important Career Decisions Your Relationship Preferences All jobs require working with data, people, or things—alone or in some combination. These categories can form the basis for describing different kinds of careers. Since any career you choose will likely involve an overlapping of these categories, think about which category you are most interested in. Chapter 37 n Identifying Career Opportunities 12

37. 1 ASSESSMENT Reviewing Key Terms and Concepts 1. What should you consider when conducting a self-assessment? 2. What are values? 3. What are three influences on the lifestyle of an adult? 4. Why is it important to know what skills and aptitudes you have? Chapter 37 n Identifying Career Opportunities 13

37. 1 ASSESSMENT Thinking Critically Why is it important to set goals? What can happen to someone who does not set goals? Chapter 37 n Identifying Career Opportunities 14

Marketing Essentials End of Section 37. 1 Chapter 37 n Identifying Career Opportunities 15