Marketing Costs About 50 of total product costs

Marketing

Costs About 50% of total product costs are marketing costs. Contributions to business Marketing is critical to the success of a firm. Careers About 25 -33% of the nation’s work force hold marketing positions. Why study Marketing? Marketing Contributions to society Marketing decisions affect our lives as individuals and affect society as a whole.

What is Marketing?

What do Marketing people do? The most progressive firms would likely answer…. Help our customers!

Careers in Marketing 1 customer development – Industrial products – Consumer products

CENTER for SALES STUDIES and MARKET INTELLIGENCE

Careers in Marketing 2 Retailing l Management l Buying and merchandising Ø Not “folding clothes”

Careers in Marketing 3 Advertising - on the client/business side - at an agency World’s top advertisers: General Motors Procter and Gamble Phillip Morris Daimler Chrysler Sears Ford AT&T Walt Disney Pepsico http: //www. adcritic. com/

Careers in Marketing Management - running a brand - analyzing business 4

Careers in Marketing 5 Marketing Research - understanding consumers - understanding business

Starting Salary Statistics by major at IU: 2000 -2001 Annual Starting Salary Major Median Min Max -----------------------------------Accounting $43, 000 27, 000 55, 000 IS $46, 000 27, 000 75, 000 Finance $42, 000 20, 000 65, 000 Management $35, 000 25, 000 65, 000 Marketing $36, 500 26, 500 70, 500 ODT $40, 000 20, 000 62, 000 Less Money year one

Who Recruits IU Marketing Majors? Majors KOHL’S

What Courses Do You Need for a Marketing Concentration? Three Required Classes: - Marketing Management (I-core) - Marketing Research - Marketing Strategy

Plus 4 SKILLS Classes (1. 5 hours each) - Effective marketing communications - Creativity in marketing - Management, analysis & display of marketing data - Database marketing

Plus 3 Marketing electives: Marketing channels Retail management Physical distribution mgmt Business to business mktg Sales management Professional selling Advertising & promotion Buyer behavior Legal aspects of marketing International marketing

Total Requirements: Marketing I-core + 6 hours Resch. + Strategy + 6 hours skills classes + 9 hours of electives ------------------21 hours (after I-Core)

Marketing