MARKETING CONCEPT AND DIFFERENCE BETWEEN MARKETING AND SELLING

MARKETING CONCEPT AND DIFFERENCE BETWEEN MARKETING AND SELLING U N D E R T HE G UIDENCE O F PRESENTED BY L ALITHA J AGADEESH VARUN K DEPT OF MBA MITE

WHAT IS MARKEETING? “MARKETING is a process of transferring a product or service to a buyer at a competitive price in order to satisfy his or her need”

MARKETING CONCEPT Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept

DIFFERENCE BETWEEN MARKETING AND SELLING According AMA : an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

“SELLING is a process of transferring a product or service to a buyer at a price regardless of his or her need”

Marketing starts with the buyer and focuses constantly on buyer’s needs. Selling starts with the seller and is preoccupied all the time with the seller’s needs Marketing convert “customer needs” into products. Selling convert ‘products’ into Cash Marketing as a customer satisfying process Selling as a goods producing process

In marketing ‘Customer satisfaction’ is the primary motive In selling Sales is the primary motive Marketing is more ‘pull’ than ‘push’ Selling involves ‘push’ strategy Marketing includes the activities like marketing research, product planning & development, pricing, promotion, distribution, selling etc Selling is a part of marketing

Marketing starts with before the production of goods and services, Selling comes after production and ends with the delivery of the product and collection of payment. Marketing find the right products for customers. Selling to find the customers for products. Marketing views the customer as the very purpose of the business. Selling views the customer as the last link in the business