Marketing as the concept of secondary vocational school

Marketing as the concept of secondary vocational school management Secondary Vocational School, Pod amfiteátrom 7, Levice Ing. Eva Sleziaková Levice, 2016

Cieľ práce Model of effectice marketing communicaton at SVS Analysis of marketing mix Marketing research

Marketing mix analysis of school PROMOTION PLACE PRODUCT PEOPLE PRICE

PRODUCT „ The mastership of marketing is not about selling products but about producing the product people are willing to buy. “ (Kotler) q School curriculum as the main component of „ 5 P“ and school promotion q useful, comprehensible and trustworthy q „papier v počítači“ – Hrzia

PRICE q relation between expected and real quality q quality education analysis ü What is the quality of education according to further working? ü Is the school able to prepare graduate in the way he needs? ü Does the school teach him what is implemented in curriculum? ü Does the school teach him to memorize or to support critical and creative thinking and the ability to solve tasks?

PLACE q teaching at the place of students ´attendance q future: ü distance education ü e – learning ü combination

PROMOTION q the most visible tool of „ 5 P“ q internal environment ü existing students, parents of these students, school employees, other public q external environment ü Those interested in studying, former employees and graduates

PEOPLE q ü ü q q personal management qualification electronic noticeboard motivation remuneration and evaluation innovative and international projects team management school culture

Suggestions and activities of communication campaign Name of the activity Anonymous questionnaire- parents of recent students of the first year Place Classes of the first year Term Responsible 9/2015 Class teacher 9 - 12 2015 School managers PR manager, 10/2015 School managers, Subject departmets 10/2015 School managers 11 - 12 2015 Teachers, students Recruitment of primary school leavers a) Video and image advert in local newspaper and on TV, announcement on the school web page b) Levice job market – presentation stand of school c) Presentation of dual system of eduaction- comp. ZF Slovakia and educational consultant At home Sport hall Levice Meeting room of the Town Hall, Levice d) Meeting teachers of primary schools in Levice district, recruitment 9 th classes, primary schools e) Presentation of the school and its branches at the meeting with educational advisor of primary and sec. schools Primary schools Levice and district, 11/2012 Educational advisors f) School Open Day with successful graduates and strategic employers School premises 12/2012 School managers

Suggestions and activities of communication campaign Methodical Day – Christmas- peace to men of good will, together with parents and school sponsors School Canteen 12/ 2015 Teacher of practice – 2 nd year “Chistmas at the Caste“, seeling products of Student company Levice Castle 12/2015 Student company Methodical Day “ Innovations in educations- controlling systems Simatic S 7“, study branch technician of information and telecommunication technologies and participation of companies and media Traning class of electrotechnics Young Creator– craftsman, Nitra 2016, exhibition presentation of crafts made by students of vocational schools Exhibition Hall Nitra “ European Day“ – presentation of successful European projects ( Erasmus + K 1, K 2 EEA Grants, e-Twining), ceremony of Europassov Mobility with presence of parents, students, media Congress hall, hotel Astrum Laus Levice 4/2016 9/2016 Master training 4 th year School managers, Subject departments School managers, project manager

„ Be able to sell yourself“ Success of the school is not only about the quality of educational services but also about the way how the school will inform others about its quality and also about the way of communication with the outside.

THE MAIN SPONSORS OF THE SCHOOL

www. sou-levice. sk Naša "kamenárina" Open Door Day 10. – 11. 12. 2015 SOŠ, POD AMFITEÁTROM 7, LEVICE

Marketing as the concept of secondary vocational school management