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Marketing and Internet Business
Internet • The Internet has existed since the late 1960’s • Exchanging defense information between US military personnel and academics • Became a commercial proposition in 1993 after research carried out by Tim Berners-Lee • No medium has grown as fast as the Internet • Fast communication tool • The most important characteristics § § Globalization Cost reduction Flexibility Standardization of the processes and technologies that foster new forms to focus a business
Interflora Marketing and Internet business Annamari Murtolahti Saija Lepistö Liisa Sirnelä Noora Saksala Matti Nieminen
Interflora • Interflora is the world’s largest and most popular flower delivery network. • Today the Interflora network has more than 60 000 florist members in over 140 different countries. • Interflora´s business idea is that flowers can be delivered around the world in only one day.
History • Interflora was founded in America over 90 years ago. • Interflora was the first flower transmission organisation in Finland • In 1997 Interflora-Suomi introduced a new shop to its customers. –www. interflora. fi
Marketing • Purpose is to make organization known, Improve corporate image and have new customers Marketing Channel • Magazines • The Telephone Book of Helsinki area and the Yellow pages of all areas Sales promotion • Sponsoring different events • Presenting beauty contests and athletic competitions with flower decorations and bouquets
Marketing Sales promotion • Campaigns • Web page address mentioned in every advertisement • The first link in Google search engine • Banner on partners’ Web pages • Effective, well-timed and cost saving methods
www. interflora. fi
Online shop • Online shop opened 16 th December 1997 • Three partners in the creation of the online shop: IBM, Kolumbus, Luottokunta • Until 2002 payment only by credit cards • In 2002 system renewed -> payment also possible through Internet banking services www. interflora. fi
Internet marketing of Gastronautti IP-programme Tuesday, 28 th March 2006 Kristina Harju Minna Kakko Viivi Kakko Pasi Knuutila Niina Kulmala Jenni Timonen
Contents • • • History Business idea Business partners General marketing Internet marketing Operational risks
History • Founder was Doron Karavan • Founded in January 2003 • Operates in Helsinki, Tampere and Turku • No profit during the first year
Business idea Their plan is to give people the opportunity to order services and products by phone or by the Internet.
General information • Services are delivering and catering • Delivery time max. 1 hour • 16 employees • 5 cars Mon – Thu 10 -21 Friday 10 -22 Saturday 12 -22 Sunday 12 -21
Business partners • All the restaurants and firms that are mentioned in the Menu • Partners are carefully chosen
General marketing • Local radios and magazines • Menus • Doors-magazine
Internet marketing • Only Finnish company supplying these services on the Internet • Extensive target group • This service can be seen as a replacement for going into a restaurant
Internet marketing • So far Finnish is the only language to browse the pages • The pages have been reworked so that they will meet the customer’s demand • Besides the food the visual looks counts when services are offered on the Internet • www. gastronautti. fi
Internet marketing • Delivery costs are between 5 to 16 euros • Minimum order is 20 euros • Gastronautti gets an agreed percentage profit from the orders
Operational risks • Reliability • Lack of trust towards the Internet services • Problems with the orders • Development of the services • Possible future competitors
Thank you for your attention! Any questions?