Marketing and Internet Business Internet The Internet has

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Marketing and Internet Business

Marketing and Internet Business

Internet • The Internet has existed since the late 1960’s • Exchanging defense information

Internet • The Internet has existed since the late 1960’s • Exchanging defense information between US military personnel and academics • Became a commercial proposition in 1993 after research carried out by Tim Berners-Lee • No medium has grown as fast as the Internet • Fast communication tool • The most important characteristics § § Globalization Cost reduction Flexibility Standardization of the processes and technologies that foster new forms to focus a business

Interflora Marketing and Internet business Annamari Murtolahti Saija Lepistö Liisa Sirnelä Noora Saksala Matti

Interflora Marketing and Internet business Annamari Murtolahti Saija Lepistö Liisa Sirnelä Noora Saksala Matti Nieminen

Interflora • Interflora is the world’s largest and most popular flower delivery network. •

Interflora • Interflora is the world’s largest and most popular flower delivery network. • Today the Interflora network has more than 60 000 florist members in over 140 different countries. • Interflora´s business idea is that flowers can be delivered around the world in only one day.

History • Interflora was founded in America over 90 years ago. • Interflora was

History • Interflora was founded in America over 90 years ago. • Interflora was the first flower transmission organisation in Finland • In 1997 Interflora-Suomi introduced a new shop to its customers. –www. interflora. fi

Marketing • Purpose is to make organization known, Improve corporate image and have new

Marketing • Purpose is to make organization known, Improve corporate image and have new customers Marketing Channel • Magazines • The Telephone Book of Helsinki area and the Yellow pages of all areas Sales promotion • Sponsoring different events • Presenting beauty contests and athletic competitions with flower decorations and bouquets

Marketing Sales promotion • Campaigns • Web page address mentioned in every advertisement •

Marketing Sales promotion • Campaigns • Web page address mentioned in every advertisement • The first link in Google search engine • Banner on partners’ Web pages • Effective, well-timed and cost saving methods

www. interflora. fi

www. interflora. fi

Online shop • Online shop opened 16 th December 1997 • Three partners in

Online shop • Online shop opened 16 th December 1997 • Three partners in the creation of the online shop: IBM, Kolumbus, Luottokunta • Until 2002 payment only by credit cards • In 2002 system renewed -> payment also possible through Internet banking services www. interflora. fi

Internet marketing of Gastronautti IP-programme Tuesday, 28 th March 2006 Kristina Harju Minna Kakko

Internet marketing of Gastronautti IP-programme Tuesday, 28 th March 2006 Kristina Harju Minna Kakko Viivi Kakko Pasi Knuutila Niina Kulmala Jenni Timonen

Contents • • • History Business idea Business partners General marketing Internet marketing Operational

Contents • • • History Business idea Business partners General marketing Internet marketing Operational risks

History • Founder was Doron Karavan • Founded in January 2003 • Operates in

History • Founder was Doron Karavan • Founded in January 2003 • Operates in Helsinki, Tampere and Turku • No profit during the first year

Business idea Their plan is to give people the opportunity to order services and

Business idea Their plan is to give people the opportunity to order services and products by phone or by the Internet.

General information • Services are delivering and catering • Delivery time max. 1 hour

General information • Services are delivering and catering • Delivery time max. 1 hour • 16 employees • 5 cars Mon – Thu 10 -21 Friday 10 -22 Saturday 12 -22 Sunday 12 -21

Business partners • All the restaurants and firms that are mentioned in the Menu

Business partners • All the restaurants and firms that are mentioned in the Menu • Partners are carefully chosen

Business partners

Business partners

General marketing • Local radios and magazines • Menus • Doors-magazine

General marketing • Local radios and magazines • Menus • Doors-magazine

Internet marketing • Only Finnish company supplying these services on the Internet • Extensive

Internet marketing • Only Finnish company supplying these services on the Internet • Extensive target group • This service can be seen as a replacement for going into a restaurant

Internet marketing • So far Finnish is the only language to browse the pages

Internet marketing • So far Finnish is the only language to browse the pages • The pages have been reworked so that they will meet the customer’s demand • Besides the food the visual looks counts when services are offered on the Internet • www. gastronautti. fi

Internet marketing • Delivery costs are between 5 to 16 euros • Minimum order

Internet marketing • Delivery costs are between 5 to 16 euros • Minimum order is 20 euros • Gastronautti gets an agreed percentage profit from the orders

Operational risks • Reliability • Lack of trust towards the Internet services • Problems

Operational risks • Reliability • Lack of trust towards the Internet services • Problems with the orders • Development of the services • Possible future competitors

Thank you for your attention! Any questions?

Thank you for your attention! Any questions?