Marketing and Communications Proposed Structure A team to

Marketing and Communications - Proposed Structure A team to support 3 x Principal Marketing Officers 3 x Senior Marketing Officers 3 x Marketing Officers 2 x Asst Marketing Officers 1 x Marketing Planning Officer 1 x Business Dev Officer 1 x Copywriter 1 x Marketing Assistant 2 x Principal Marketing Officers 1 x Senior Marketing Officer 1 x Copywriter 2 x TIC Officers 1 x Marketing Assistant 1 x Principal PRO 1 x Internal Comms Officer 1 x Senior PRO 2 x PROs 1 x Assistant PRO 1 x PR Assistant 2 x Senior Web Content Officers 1 x Web Content Officer 1 x Principal Graphic Designer 2 x Senior Graphic Designers 4 x Graphic Designers Notes: • The Corporate Marketing team is structured to work to pledges/themes versus directorate. Allows for flexibility and transparency with partnership working. • Communications is split between internal and external with a focus on developing a marcomms plan and aligning press work with the brand positioning. • The Tourism team is a step-change in profile and approach with a clear set of KPIs (see original strategy document). • The Web team: location is not the key issue – the most critical point is to have influence over its direction as a key brand development channel. • The Creative Services team will move from processor mode to added-value as per external agencies. Proposed total: 45 FTE