MARKETING ACTIVITIES BRAINSTORM 2 BMI 3 C Slide

MARKETING ACTIVITIES

BRAINSTORM 2 BMI 3 C Slide Summarize the ten marketing activities and indiciate which high school courses (besides marketing) which you would take if you wanted to get into that field.

MARKETING ACTIVITIES Research 3 BMI 3 C Slide • conduct surveys • gather information • analyse data

MARKETING ACTIVITIES Product Development 4 BMI 3 C Slide • create product to satisfy customer’s needs

MARKETING ACTIVITIES Pricing 5 BMI 3 C Slide • establish how much to charge for the product based on cost of materials, how much consumer is willing to spend

MARKETING ACTIVITIES Packaging 6 BMI 3 C Slide • develop package to attract attention, safely contain product

MARKETING ACTIVITIES Branding 7 BMI 3 C Slide • develop a name, trademark, slogan, logo—identity—for the product

MARKETING ACTIVITIES Sales 8 BMI 3 C Slide • organize or be involved in the process of getting the product into the consumers’ hands

MARKETING ACTIVITIES Physical Distribution 9 BMI 3 C Slide • getting the product from factory to where it is accessible to the consumer

MARKETING ACTIVITIES Inventory Management 10 BMI 3 C Slide • calculating how many of each product need to be stocked to satisfy consumers’ needs

MARKETING ACTIVITIES Storage 11 BMI 3 C Slide • where will you keep the product between production and retailer?

MARKETING ACTIVITIES Promotion 12 BMI 3 C Slide • making consumers aware of your product and its merits