Market Segmentation By Aaron And Matteo Introduction Table

Market Segmentation By Aaron And Matteo

Introduction

Table Of Contents Demographic Lifestyle Geographic Benefit

Demographic Ad Axe Shampoo ad Objective is to get rid of peoples flakes while getting them girls Targets teens/young adults The message the ad is spreading is: when you get rid of your dandruff, you will get girls Creative strategy – showing that by getting rid of your dandruff, you will get really goof results Other segment – benefit

Lifestyle Ad Whole foods ad Objective and message – getting you healthy Target market – anyone who wants to be healthy Their creative strategy is showing you something that is exclusive to their store This ad also incorporates the benefit segment

Geographic Ford promotes their car to people living in cold environments Target market is people who often drives on roads extreme weather conditions. The message that the ad is trying to communicate is that the car is going to keep you safe in any situation The ad showed a fire breathing dragon and icy road to show that the car is very reliable

Benefit Old spice promote this shampoo’s great smell Target market is teenage boys The message of the ad is no matter how bad you smell, after using their shampoo, you are going to smell great. There’s a guy covered in shampoo sitting on a crow made it very eye catchy and funny

Conclusion Advertisements using different types of market segmentation Demographic: Axe shampoo Lifestyle: Whole foods Geographic: Ford Benefit: Old spice shampoo Is there an ad that includes all four types of segmentation?