MARKET ANALYSIS TOOLS PREPARED BY ASANDA LANGUZA DIRECTORATE

MARKET ANALYSIS TOOLS PREPARED BY: ASANDA LANGUZA DIRECTORATE: INTERNATIONAL TRADE

1. MARKET ANALYSIS PROCESS Market analysis Business contacts Qualitative Analysis Quantitative Analysis Define your product Research market characteristics Standards Map & Trade competitiveness Map Screen the markets Trade Map & Market Access Map World Trade Atlas 2

2. QUANTITATIVE ANALYSIS Ø What are the fastest growing markets? Ø Which countries are supplying to those markets? Ø What is the position of our products in those markets? Ø What are the access conditions for those markets? Quantitative Tools § www. trademap. org - FREE § www. macmap. org - FREE Register § mas-admintools. intracen. org/accounts/Registra-tion. aspx § DAFF & NAMC has access to the link 3

2. 1 Trade map • Easy to use • Constantly upgraded • The department is running a training with International trade Centre • Provinces are involved • Some industries 4

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EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS Exporters Market share WORLD 100% Value exported in 2010 (in thousand US$) 280 664. 00 UNITED STATES OF AMERICA 16% 45 380. 00 GERMANY 14% 39 727. 00 ITALY 13% 37 051. 00

IMPORTERS OF SA PRODUCTS Importer ZIMBABWE ZAMBIA AUSTRALIA Market share 15. 8% 13% 12. 8%

Fastest growing markets 8

2. 2 Market Access – MAP (www. macmap. org) What are the tariffs faced by a SA exporter in the target markets? 9

MARKET ACCESS MAP (www. macmap. org) 10

TARIFFS FACED MARKET SUPPLIER TARIFF ZIMBABWE South Africa 0% ZAMBIA South Africa 0% AUSTRALIA South Africa 5% Turkey 5% 11

3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY (www. daff. gov. za/international trade/trade facilitation) 12

Cont……………… Trade information Directory includes additional sources, it covers a wide range of topics: Market access barriers and tariffs: Ø European Union Tariffs Ø SACU tariffs Trade analytic databases: Ø SADC Trade data Ø Trade and Industry Policy Secretariat (TIPS) Economic and trade research: Ø Agribusiness online Ø National Agricultural Marketing Council 13

4. QUALITATIVE ANALYSIS Qualitative Tools § www. p-maps. org - FREE § www. standardsmap. org - FREE Is used to address: Ø What are the market characteristics? Ø What are the packaging and labeling requirements? Ø How should the product be priced? Ø How is the product distributed in the target market? Ø What are the options for promoting the product? 14

. . THANK YOU 15

CONTACT DETAILS Directorate: International Trade Tel: 012 319 8452 Fax: 012 319 8001 E-mail: ditr@daff. gov. za 16