MARKET ANALYSIS TOOLS PREPARED BY ASANDA LANGUZA DIRECTORATE

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MARKET ANALYSIS TOOLS PREPARED BY: ASANDA LANGUZA DIRECTORATE: INTERNATIONAL TRADE

MARKET ANALYSIS TOOLS PREPARED BY: ASANDA LANGUZA DIRECTORATE: INTERNATIONAL TRADE

1. MARKET ANALYSIS PROCESS Market analysis Business contacts Qualitative Analysis Quantitative Analysis Define your

1. MARKET ANALYSIS PROCESS Market analysis Business contacts Qualitative Analysis Quantitative Analysis Define your product Research market characteristics Standards Map & Trade competitiveness Map Screen the markets Trade Map & Market Access Map World Trade Atlas 2

2. QUANTITATIVE ANALYSIS Ø What are the fastest growing markets? Ø Which countries are

2. QUANTITATIVE ANALYSIS Ø What are the fastest growing markets? Ø Which countries are supplying to those markets? Ø What is the position of our products in those markets? Ø What are the access conditions for those markets? Quantitative Tools § www. trademap. org - FREE § www. macmap. org - FREE Register § mas-admintools. intracen. org/accounts/Registra-tion. aspx § DAFF & NAMC has access to the link 3

2. 1 Trade map • Easy to use • Constantly upgraded • The department

2. 1 Trade map • Easy to use • Constantly upgraded • The department is running a training with International trade Centre • Provinces are involved • Some industries 4

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EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS Exporters Market share WORLD 100%

EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS Exporters Market share WORLD 100% Value exported in 2010 (in thousand US$) 280 664. 00 UNITED STATES OF AMERICA 16% 45 380. 00 GERMANY 14% 39 727. 00 ITALY 13% 37 051. 00

IMPORTERS OF SA PRODUCTS Importer ZIMBABWE ZAMBIA AUSTRALIA Market share 15. 8% 13% 12.

IMPORTERS OF SA PRODUCTS Importer ZIMBABWE ZAMBIA AUSTRALIA Market share 15. 8% 13% 12. 8%

Fastest growing markets 8

Fastest growing markets 8

2. 2 Market Access – MAP (www. macmap. org) What are the tariffs faced

2. 2 Market Access – MAP (www. macmap. org) What are the tariffs faced by a SA exporter in the target markets? 9

MARKET ACCESS MAP (www. macmap. org) 10

MARKET ACCESS MAP (www. macmap. org) 10

TARIFFS FACED MARKET SUPPLIER TARIFF ZIMBABWE South Africa 0% ZAMBIA South Africa 0% AUSTRALIA

TARIFFS FACED MARKET SUPPLIER TARIFF ZIMBABWE South Africa 0% ZAMBIA South Africa 0% AUSTRALIA South Africa 5% Turkey 5% 11

3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY (www. daff. gov. za/international trade/trade facilitation) 12

3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY (www. daff. gov. za/international trade/trade facilitation) 12

Cont……………… Trade information Directory includes additional sources, it covers a wide range of topics:

Cont……………… Trade information Directory includes additional sources, it covers a wide range of topics: Market access barriers and tariffs: Ø European Union Tariffs Ø SACU tariffs Trade analytic databases: Ø SADC Trade data Ø Trade and Industry Policy Secretariat (TIPS) Economic and trade research: Ø Agribusiness online Ø National Agricultural Marketing Council 13

4. QUALITATIVE ANALYSIS Qualitative Tools § www. p-maps. org - FREE § www. standardsmap.

4. QUALITATIVE ANALYSIS Qualitative Tools § www. p-maps. org - FREE § www. standardsmap. org - FREE Is used to address: Ø What are the market characteristics? Ø What are the packaging and labeling requirements? Ø How should the product be priced? Ø How is the product distributed in the target market? Ø What are the options for promoting the product? 14

. . THANK YOU 15

. . THANK YOU 15

CONTACT DETAILS Directorate: International Trade Tel: 012 319 8452 Fax: 012 319 8001 E-mail:

CONTACT DETAILS Directorate: International Trade Tel: 012 319 8452 Fax: 012 319 8001 E-mail: [email protected] gov. za 16