Market Analysis Section Trade Map A webbased trade

Market Analysis Section Trade. Map A web-based trade flow analysis tool

Title of Workshop An exporter of cardamom is looking to diversify its client base…. . Which country should be targeted? Trade. Map: A web-based trade flow analysis tool 2

Title of Workshop A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia… Trade. Map: A web-based trade flow analysis tool 3

Title of Workshop A trade mission needs to know our top export products to Germany… Trade. Map: A web-based trade flow analysis tool 4

Title of Workshop Where could you import automotive components from? Who are the largest suppliers in your region? Trade. Map: A web-based trade flow analysis tool 5

Title of Workshop What is the current trade between your country and the United States? Trade. Map: A web-based trade flow analysis tool 6

Title of Workshop Initial answers to these questions and many more are easily found in Trade. Map… Trade. Map: A web-based trade flow analysis tool 7

Title of Workshop How Can Trade. Map help my business ? Trade Support Institutions (TSIs) • What tariff and non tariff barriers are we facing? • What are our competitive strengths and weaknesses? • Where are the opportunities for product and market diversification? Exporters and Importers Trade. Map: A web-based trade flow analysis tool 8

Title of Workshop ITC’s Interactive Trade. Map provides: • On-line database of trade flows and barriers – – – – Value of exports and imports Quantities Unit Values Growth trends Tariff and non tariff barriers Market shares Rankings according to a variety of criteria For each product and partner country in a fully interactive environment Trade. Map: A web-based trade flow analysis tool 9

Title of Workshop The Characteristics of Trade. Map • Based on COMTRADE, the United Nations Statistics Division database – – – Covering 90% of world trade reported by 115 trading nations Covers over 5, 000 Harmonized System products Over 200 countries and territories Includes non-reporting countries using mirror statistics Statistics for over 30, 000 products at the tariff line level for 32 countries (~80% of world trade) • Incorporating UNTARMAC (formerly known as TRAINS) – In cooperation with UNCTAD, WTO and additional information on more than 160 countries • Web access with username and password Trade. Map: A web-based trade flow analysis tool 10

Title of Workshop Trade. Map Homepage Click here to access Trade. Map: A web-based trade flow analysis tool 11

Title of Workshop Trade. Map login page Trade. Map: A web-based trade flow analysis tool 12

Title of Workshop Trade. Map – Selection menu Imports or Exports Product Selection Country/Region selection Partner country selection Trade. Map: A web-based trade flow analysis tool 13

Title of Workshop Cardamom (HS 090830) for example. . . If you want to search for new export markets. . . Trade. Map: A web-based trade flow analysis tool You might want to know. . . 14

Title of Workshop World Importers of Cardamom Unit Value Growth rate Countries Global market share Value Quantity Tariff and Non-Tariff Barriers Trade. Map: A web-based trade flow analysis tool 15

Title of Workshop Access barriers to Pakistan’s market Tariff Barriers Non-Tariff Measures Trade. Map: A web-based trade flow analysis tool 16

Title of Workshop Assess the competition in export markets Trade. Map: A web-based trade flow analysis tool 17

Title of Workshop Gauge your relative export performance World exporters of cardamom Trade. Map: A web-based trade flow analysis tool 18

Title of Workshop Countries importing mangoes (050450) tariff line level information for selected markets Trade. Map: A web-based trade flow analysis tool 19

Title of Workshop Mangoes imported by Japan at the tariff line level At the 9 digit level Trade. Map: A web-based trade flow analysis tool 20

Title of Workshop Countries exporting mangoes to Japan 9 digit level information Trade. Map: A web-based trade flow analysis tool 21

Title of Workshop Markets importing “perfume and toilet waters” (330300) from France 8 or 10 digit level Trade. Map: A web-based trade flow analysis tool 22

Title of Workshop List of products at the tariff line level 8 digit level Trade. Map: A web-based trade flow analysis tool 23

Title of Workshop Importing markets for « toilet waters » at HS-8 level 8 digit level Trade. Map: A web-based trade flow analysis tool 24

Title of Workshop Analyse 5 -year data sets (2004 available for selected countries only) Select your countries/regions Trade. Map: A web-based trade flow analysis tool 25

Title of Workshop Analyse potential for bilateral trade Select your countries/regions Trade. Map: A web-based trade flow analysis tool 26

Title of Workshop Existing and potential trade between Tanzania and United Kingdom By product groups at the HS 2 digit level Trade. Map: A web-based trade flow analysis tool Indicative trade potential 27

Title of Workshop Existing and potential trade between Tanzania and United Kingdom at the HS 6 digit level Trade. Map: A web-based trade flow analysis tool 28

Title of Workshop Trade Map Graphs Bubble Charts: Positioning products according to growth rates and changes in market share Trade. Map: A web-based trade flow analysis tool 29

Title of Workshop Portfolio model of a production strategy High Size is proportional to the turnover of the Strategic Branch Unit Organic biscuits Babies - ? ? Market Growth Stars Baby biscuits Product Life Cycle Chocolate Dogs Cash cows Low Relative Market Share High The Boston Consulting Model (or Matrix) Trade. Map: A web-based trade flow analysis tool 30

Title of Workshop National Export Growth vs. International Demand The Case of Ecuador Size is proportional to export turnover Positive Champions Tuna, canned Underachievers International demand: World Trade Growth Bananas Losers in declining markets Shrimps, prawns Achievers in adversity Negative Losses Change in world market share Gains www. intracen. org / Click on Countries / Select your country / Click on National Export Performance Trade. Map: A web-based trade flow analysis tool 31

Title of Workshop Trade Map Chart: Performance position of a country’s export products Growth in demand (of world or of a target market) HS 4 or 6 Growth in County X’s Market Share Country X Trade. Map: A web-based trade flow analysis tool Prospects for Product Diversification 32

Title of Workshop Boxes and Crates Polyethelyne sacks and bags Stoppers, lids, tops Bottles and flasks Spools and bobbins Trade. Map: A web-based trade flow analysis tool 33

Title of Workshop Trade Map Chart: Prospects for market diversification Growth in partner country demand for product Z Partner country share of Country X’s export of product Z Partner country Country X, Product Z Trade. Map: A web-based trade flow analysis tool 34

Title of Workshop Turkey S. Korea Japan United States Germany United Kingdom Singapore Trade. Map: A web-based trade flow analysis tool 35

Title of Workshop Assessment of national trade performance and competitiveness: • Country Market Analysis Portals – On ITC’s Web site www. intracen. org – Click on Countries – Select a country from the drop-down menu Trade. Map: A web-based trade flow analysis tool 36

Title of Workshop Trade. Map: A web-based trade flow analysis tool 37

Title of Workshop Trade. Map helps Trade Support Institutions, Exporters and Importers…. . • • • Search for new markets or suppliers Assess competition or diversify sources Benchmark their trade performance Set priority products for trade promotion and development Evaluate tariffs and trade barriers Assess product diversification potential with a partner country Trade. Map: A web-based trade flow analysis tool 38

Title of Workshop To conclude… Trade. Map is: an easy to use, intuitive tool facilitating your market research. Trade. Map: A web-based trade flow analysis tool 39

Title of Workshop For additional information on Trade. Map Visit www. trademap. org or contact trademap@intracen. org Trade. Map: A web-based trade flow analysis tool 40