Mark Scan India New Delhi Digital Content Protection

Mark. Scan India | New Delhi Digital Content Protection & Advisory Introduction Document This document is confidential and is intended solely for the use and information of the client to whom it is addressed.

Mark. Scan is a digital content protection & advisory firm working for top clients in Movies, Music, TV, Sports & brand owners Movies Music TV Books & Software Consumer Goods Media. Scan platform A B C D E Content protection & advisory Confidential, Mark. Scan analysis proprietary automated platform, patent underway 1 Internet 2 Mobile 3 Marketplace 1

In a short span of time we have made a place amongst top global firms League Table 1 - Copyright owners / Association 52 M League Table 2 – OTT Services 0. 81 M 21 M 3. 6 M 0. 9 M Google transparency data has been used from 1 st March 2016 to 31 st May 2016 0. 2 M 0. 89 M ne y is SA L W al t. D 3. 3 K Hot. Star (Mark. Scan) Net. Flix Amazon N BC U N M IV ar G x Fo ER ro k. S ca n up BP I AP D IF 0. 23 M Comparison Mark. Scan vs Competitor The data is from first filed notice till 31 st May 2016 1602129 Comparison Portfolios TV & Movies 328701 The data is from first filed notice till 03 rd Oct 2015 103065 946132 Mark. Scan Confidential, Mark. Scan analysis Aiplex India. Cast/Mark. Scan Hotstar/Aiplex 3

The key to success has been our optimal mix of technology, processes & legal capability Optimal Mix of Legal Expertise, Technology & Processes Legal Experts Media. Scan § Legal oversight by top IP legal experts § Relationships with several top IP law firms in India & globally § Capabilities across Trademarks, Copyrights Patents & Designs Confidential, Mark. Scan analysis System Research Analysts Criminal Enforcement § Current investment of 5000+ programming manhours § End-to-end automation of processes including detection & Enforcement § Full time ongoing development in progress § Patent application done § Dedicated team of analysts extensively trained on Media. Scan system § Extensive training for enforcement by lawyers specialising in cyber laws § Analysts with exposure to multiple IP verticals § Highly capable & experienced in-house field investigation team § Capabilities proven through several market surveys, investigations & criminal enforcement actions 4

Two areas where our proprietary knowledge has made a significant difference is enforcement process & use of technology Enforcement strategy DMCA Notice Escalation Level 1 Google Notification Comprehensive vs Only Fingerprinting Escalation Level 2 Not Detected by Cont. . . Content ID Detected 0. 5 M Google Notification 45% 55% • Mark. Scan discovered very comprehensive way of enforcement process to mitigate the losses to our clients. • Mark. Scan is member of TCRP (Trusted Copyright search removal program); Google global program for select content protectors • Fingerprints technology can easily be fooled by making little tweaks in the videos. Our Media. Scan System has direct emails of copyright agents of >2000 websites. • Fingerprint technology can only identify exact matches as majority of content always remain available under fingerprints • As compared in slide 3 working only on manual works remains till limited identified of content. • Manual detection takes a lot of time where as systematic scans completes the process 10 times faster. • • 0. 1 M Mark. Scan Muso You. Tube First step is DMCA notice & notice to Google for search removal. Non-compliant cases reach to escalation levels, notifying webhost, ISPs, registrar etc. (Internet eco-system) We have very sound relationships with several websites & intermediaries who help us remove pirate content expeditiously. Confidential, Mark. Scan analysis 5