Mark Peters Data Growth Opportunities Data Growth Opportunities

Mark Peters Data Growth Opportunities

Data Growth Opportunities Mark Peters, Analyst The Enterprise Strategy Group May, 2008 Copyright © 2008, The Enterprise Strategy Group, Inc.

Annual Information Growth Large Bank 98% Large University Organic Database 45% 25% Source: ESG Research 2007 Slide 4 Copyright © 2008, The Enterprise Strategy Group, Inc.

Sources of Growth • New Projects Slide 5 Copyright © 2008, The Enterprise Strategy Group, Inc.

Sources of Growth • Server Virtualization 54% of server virtualization adopters said that their storage capacity increased after implementation 1 -10% Increase 11 -20% Increase 15% 21% Greater than 20 % Increase 18% Slide 6 Copyright © 2008, The Enterprise Strategy Group, Inc.

Sources of Growth • Server Virtualization Types of storage systems that will be deployed with server virtualization projects 63% FC SAN NAS i. SCSI Slide 7 Copyright © 2008, The Enterprise Strategy Group, Inc. 42% 38%

Sources of Growth • Server Virtualization Server virtualization is also driving networked storage 2007 60% 2010 Percent of total capacity attached to server virtualization deployments that is networked (non DAS) Slide 8 Copyright © 2008, The Enterprise Strategy Group, Inc. 74%

Sources of Growth • Information Retention – Average retention period for email, database and file records is between four and ten years – Average of data requested as part of an electronic discovery request is three years Slide 9 Copyright © 2008, The Enterprise Strategy Group, Inc.

Sources of Growth • Disk-based backup Where will backup data be stored? 2007 2010 20% 21% Internal Server Storage 26% 48% External Disk Storage 48% 27% Onsite Tape Slide 10 Copyright © 2008, The Enterprise Strategy Group, Inc.

The Biggest Challenges • Data center real estate, power, operational costs Slide 11 Copyright © 2008, The Enterprise Strategy Group, Inc.

The Marketing Resolution • Data center real estate, power, operational costs Slide 12 Copyright © 2008, The Enterprise Strategy Group, Inc.

The Effective Resolution • Data center real estate, power, operational costs Data reduction as a result of de-duplication Less than 10 x 33% 48% 10 x-20 x 21 x-50 X 10% < 51 x Slide 13 8% Copyright © 2008, The Enterprise Strategy Group, Inc.

Your Opportunities • Sometimes it takes an investment to save money – Server virtualization, De-duplication, ++ • Ask about the IP storage opportunities – Gigabit Ethernet deployments are a good catalyst • Sell complementary technologies – Disk + Tape – Large capacity deals + De-duplication or MAID Slide 14 Copyright © 2008, The Enterprise Strategy Group, Inc.

The Ease of it All… Slide 15 Copyright © 2008, The Enterprise Strategy Group, Inc.

Bump to the Future… Slide 16 Copyright © 2008, The Enterprise Strategy Group, Inc.

Good Luck! www. enterprisestrategygroup. com Slide 17 Copyright © 2008, The Enterprise Strategy Group, Inc.