March 2017 Viewing Trends Overview Total Viewing March

March 2017 Viewing Trends Overview

Total Viewing March 2017 Irish adults aged 15+ watched TV for an average of 3 hours and 17 minutes each day in March 2017 89% (2 hrs 57 mins) of this viewing was live with the other 11% (21 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily March 2017 Housekeepers with Children watched 3 hours 6 min of TV every day in March 2017 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year March 2017 V’s March 2016 Live Time-Shift PVR Ownership Jul 2016 59% Jan 2017 60% PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and 15 -24 yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland Commercial Channels March 2017 TAM Ireland commercial channels reached 91% of housekeepers, 87% of housekeepers with kids, 83% of ABC 1 adults and 83% of 25 44 yr olds each week in March Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts March 2017 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000 s, Consolidated, National

Top 10 Advertisers March 2017 Based on 30” sec 000 s, Individuals 4+ 1 Procter & Gamble Ireland 2 Reckitt Benckiser 3 4 Loreal 5 Eir Bskyb Ltd Unilever 6 Johnson & Johnson 7 Vodafone 8 Virgin Media 9 Source: TAM Ireland Ltd / Nielsen TAM Diageo 10 Based on 30” 000 s, ROI Commercial Channels, Individuals 4+, Consolidated, National