Map Your Nonprofits Digital Ecosystem Hi there First

Map Your Nonprofit’s Digital Ecosystem

Hi there! ü First e. Business Director at Planned Parenthood of Connecticut ü Ten years as an Owner/VP of Firefly Partners (a creative digital agency for nonprofits) ü Author of two guides on nonprofit software Maureen Wallbeoff Nonprofit Digital Strategist & Technology Coach ü I help growing nonprofits experience wildly successful technology projects meetmaureen. com

Our Agenda • • Understand the Nonprofit Digital Ecosystem Demystify the Jargon Create a Map of Your Own Digital Ecosystem Draft an Action Plan to Address Any Issues meetmaureen. com

Quick Poll: Raise your hand if you’ve thought… “Who the @#&? ? picked this crappy system? ”

What the Heck is a Digital Ecosystem? And why should I care? meetmaureen. com

An ecosystem describes a specific area where all living and nonliving organisms work together as a unit. meetmaureen. com

A digital ecosystem describes all of the • hardware, software, apps, programs, and systems that work together to power the communication, actions, and transactions between your organization and the public. meetmaureen. com

Your digital ecosystem powers things like: • • Websites Advocacy Supporter Data Email Marketing • • Event Registration Online Fundraising Volunteer Management And so much more! meetmaureen. com

But. All of those parts don’t seem to work very well together most of the time, do they? meetmaureen. com

Your Digital Ecosystem Might Look Like This CMS EMAIL CRM SOCIAL MEDIA ADVOCACY EVENTS DONATIONS meetmaureen. com

Your Digital Ecosystem Might Feel Like This meetmaureen. com

In most nonprofit organizations, no one really has the big picture and understands how things are connected. And that’s a real problem. meetmaureen. com

WE’RE GOING TO CHANGE THAT RIGHT NOW! Well, in just a couple of minutes. meetmaureen. com

Demystifying the Digital Tech Jargon What’s up with those abbreviations and acronyms? meetmaureen. com

The Nonprofit Accidental Techie’s Nine Digital Ecosystem Tech Terms API – Application Program Interface. Allows information from one source to be accessed in other places. APP – Application. A small, specific software program that is used on a mobile device. CLOUD – Software, applications, and platforms that are not hosted on local servers. CMS – Content Management System. Software that is used to create and manage digital content. CRM – Constituent Relationship Management. Database that stores and manages information about organizations, people, and their actions. meetmaureen. com

The Nonprofit Accidental Techie’s Nine Digital Ecosystem Tech Terms DATABASE - A collection of information that is organized so that it can be easily accessed, managed, and updated. INTEGRATION - A process that connects different subsystems so the data contained in each becomes part of a larger, more comprehensive system. P 2 P – Peer to Peer Fundraising. Software that allows supporters to create a personalized web page and ask for donations from their friends and family. SAAS – A method of software delivery that allows data to be accessed from any device with an Internet connection and web browser. meetmaureen. com

It’s Time to Map Your Digital Ecosystem! CMS EMAIL CRM SOCIAL MEDIA ADVOCACY EVENTS DONATIONS meetmaureen. com

Grab the Worksheet and a Pen 1. Starting with the CRM section, complete the left side first. 2. Got other systems? Use the top of the right side to add them to your map. 3. Assign each system a health grade based on your experience and pro/con notes. 4. Let me know if you need help. meetmaureen. com

A (Very) Short List of Platform Names CMS CRM Peer-to-Peer Email Marketing Events Fundraising Craft Bloomerang Charity. Engine Drupal Charity. Engine Classy Constant Contact Classy Ektron Donorsnap Crowdrise Emma Engaging Networks Click & Pledge EZ Publish Every. Action Engaging Networks Eventbrite Donor. Perfect Joomla Giftworks Every. Action Engaging Networks Open. Text/Red. Dot Kindful Friends Asking Friends Luminate Online Fonteva Every. Action Plone Little Green Light Giveffect Mailchimp Luminate Online Neon. CRM Share. Point Neon CRM QGive Marketing Cloud Neon. CRM Net. Community Sitecore Raiser’s Edge Razoo Pardot Net. Community Network for Good Squarespace Salesforce Salsa Engage Word. Press Salsa CRM Team. Raiser Vertical Response Springboard meetmaureen. com

Draw Your Own Map 3. Draw your own Ecosystem Map on the blank sheet of paper. 4. Show the data connections between systems • Dotted lines to show manual import/export • Solid lines to show data integration • Use arrows to show data flow meetmaureen. com

Time for an Action Plan What system needs the most help at your organization? What worries you the most about tackling your nonprofit tech? Name two things you will do to get things moving after the conference. meetmaureen. com

Questions & Answers meetmaureen. com

Let’s Stay in Touch! Want to join my email list? Write #1 on your business card and I’ll sign you up. Ready to register for my free webinar? Write #2 on your business card and I’ll send you the link. Interested in getting some help with your tech? Write #3 on your business card and we can have a free chat. meetmaureen. com

Thank You! Visit me at meetmaureen. com 508 -744 -3366 | maureen@meetmaureen. com