MANAJEMEN STRATEGI dan KINERJA BISNIS Strategic Management achieves

MANAJEMEN STRATEGI dan KINERJA BISNIS

Strategic Management achieves a firm’s success through integration Management Marketing Finance/Accounting Production/Operations Research & Development MIS

Strategy Formulation Vision & Mission External Opportunities & Threats Internal Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection

Issues in Strategy Formulation üNew Business opportunities üBusinesses to abandon üAllocation of resources üExpansion or diversification üInternational markets üMergers or joint ventures üAvoidance of hostile takeover

Strategy Implementation Annual Objectives Policies Employee Motivation Resource Allocation

Strategy Implementation Action Stage of Strategic Management – üMost difficult stage üMobilization of employees & managers üInterpersonal skills critical üConsensus on goal pursuit

Strategy Evaluation Internal Review External Review Performance Metrics Corrective Actions

Strategy Evaluation Final Stage of Strategic Management üSubject to future modification üToday’s success no guarantee of future success üNew & different problems üComplacency leads to demise

Prime Task of Strategic Management Peter Drucker: -- think through the overall mission of a business. Ask the key question: “What is our Business? ”

Integrating Intuition and Analysis The strategic management process attempts to organize quantitative and qualitative information under conditions of uncertainty.

Integrating Intuition and Analysis Intuition is based on: q Past experiences q Judgment q Feelings Intuition is Useful for decision making q Conditions of great uncertainty q Conditions with little precedent

Integrating Intuition & Analysis Intuition & Judgment Involve Management at all levels Influence all Analyses

Strategic Management is Gaining and Maintaining Competitive Advantage “Anything that a firm does especially well compared to rival firms”

Achieving Sustained Competitive Advantage 1. Adapting to change in external trends, internal capabilities and resources 2. Effectively formulating, implementing & evaluating strategies

Adapting to Change Rate & magnitude of change increasing dramatically E-commerce Demographics Technology

Dimensi Manajemen Strategi 1. Persoalan strategi memerlukan keputusan manajemen puncak 2. Persoalan strategi membutuhkan sumber daya perusahaan dalam jumlah besar 3. Persoalan strategi sering memperungaruhi kesejahteraan perusahaan dalam jangka panjang 4. Persoalan strategi berorientasi pada masa yang akan datang 5. Persoalan strategi biasanya mempunyai dampak yang bersifat multifungsional atau multibisnis

Dimensi Manajemen Strategi (lanjutan) 6. Persoalan strategi memerlukan pertimbangan terhadap lingkungan eksternal perusahaan 7. Keputusan-keputusan strategi mempengaruhi keputusan yang bersifat operasional 8. Strategi organisasi akan dipengaruhi tidak hanya oleh kekuatan lingkungan & tersedianya sumber daya, akan tetapi juga dipengaruhi oleh nilai-nilai & harapan-harapan pihak-pihak yang mempunyai kekuatan dalam perusahaan 9. Keputusan - keputusan strategi akan mempengaruhi arah jangka panjang organisasi 10. Keputusan - keputusan strategi seringkali bersifat sangat kompleks.

Proses strategic management External Audit Vision & Mission Long. Term Objectives Internal Audit Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance

Tugas Kelompok • Buat Dokumentasi Manajemen Strategik seorang Tokoh, Perusahaan, Penerapan Manajemen Strategik, dan Keputusan Strategik – Buat dengan format Paper • Misal : – Chairul Tandjung (CT Corp. ) – Hari Tanoe (MNC Corp. ) – Dahlan Iskan (Jawa Pos Group) – Sandiaga Uno (Saratoga Group) – Dan lain sebagainya…bebas tentukan sendiri