Managing Data Information Knowledge Action Business isnt complicated

Managing Data, Information Knowledge, & Action Business isn’t complicated. The complications arise when people are cut off from information they need. n John F. Welch, CEO of GE 1

1. Myths n More data is better. n Information is a commodity n Information is knowledge. 2

2. D-I-K-A Model n Concepts Data = Representations of reality n Info. = Data which provides relevant clues or news n Knowledge = The framework or schema for organizing the relationships between pieces of information. n Action = The deeds or decisions made based on knowledge n 3

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DIKA cont. n Relationships n Skills Data gathering n Information managing n Knowledge managing n Action n 5

Historical Example 6

3. Variations on the model n D-I-K loop n K-A loop n I-A loop n Others 7

4. Managing the D-I Relationship n Like a watch n n n Determine what employees really need to know Increase efficiency of transmission n Timely Accurate Relevant JITI PEI Pay attention to the form of info. 8

D-I cont. n Be wary of comm. chains n Generate both soft & hard data n Recognize & manage all the information networks 9

5. Managing the I-K Relationship n n n Consider the source’s credibility Be aware of how the hierarchy affects the flow & availability of information Acknowledge what you don’t know Create & test models and theories Organize the same info. Differently Structure informal networks 10

6. Managing the K-A relationship n n 50% of org. decisions never get fully implemented Create strategic knowledge-sharing communities Reevaluate the role of reports Speed up the transformation process n n n DIK is perishable People hedge their bets People make good decisions without perfect information 11

7. Applying the D-I-K-A Model 12