Management Study Guide com Learn Management the Easy

Management. Study. Guide. com Learn Management the Easy Way with the Help of Downloadable Powerpoint Presentations - Learn at Your Own Pace. The Presentation contains Animation. To View the Course please run the “Slide Show”. You Can Run the Slide Show by Using any one of the following options: 1. Click on the “Slide Show” in top menu bar, OR 2. Press the F 5 Key Register Now & Download Your Set of 6 Free Power-point Presentations with total of more than 1, 000 Slides.

Product Place Price Marketing Mix Promotion

Objective • Explain what is Marketing Mix • Explain the 4 Ps and 4 Cs of Marketing Mix • Explain what is Viral Marketing • Explain Extended Marketing Mix • Explain 7 Ps & 7 Cs of Marketing Mix • Describe the Characteristics of Marketing Mix • Explain Marketing Planning Process • Explain AIDA • Explain SWOT Analysis • Compare Old-School vs. Predictive Marketing Mix Analysis

Introduction ? ? ? Helium Pvt. Ltd. is a major player in the field of cosmetics. Till now, it has majorly focussed on cosmetics related to skincare of men and women. However, now it intends to venture into the baby healthcare products. Look at the various questions that come into the minds of the marketing people at Helium.

Introduction What should be the products / services to be offered? Which areas should be first ventured into? What kind of pricing strategy should be followed? How should the new products be marketed / promoted to make an impact?

Introduction All of the above questions as well as several other questions pertaining to the marketing of a product or service can be answered through an understanding of the concept of ‘marketing mix’. Let us learn about ‘marketing mix’ and its role in marketing. What should be the products / services to be offered? Which areas should be first ventured into? What kind of pricing strategy should be followed? How should the new products be marketed / promoted to make an impact?

What is Marketing Mix? • ‘Marketing Mix’ refers to the primary elements that must be taken care of in order to properly market a product or service. • Marketing mix is the combination of four elements: Product, Place, Price and Promotion. • Hence, it is a term that describes the key elements used by an organization to help meet its marketing objectives. • So, by altering the So, for a high profile elements within a brand, the focus on marketing mix, the promotion is offer you make to increased and your customer can whereas the be altered. weightage laid on price is decreased.

Product - Customer/Consumer In the four Cs model, the product part of the Four Ps model is replaced by customer or consumer which shifts the focus to satisfying the consumer. PRODUCT

• Variety • Quality • Design • Features • Brand Name • Components of a Product Packaging

Different Kinds of Pricing of Product The different kinds of pricing of a product include: Credit Terms Payment Period Discounts & Allowances List Price In retail, list price is regularly quoted to customers before applying discounts. List prices are usually the prices printed on dealer lists, invoices, price tags, catalogs, or dealer purchase orders

Setting a Price Target Segment Cost Competition Society & Law Variant Prices Discount Policy Society & Law: Price should be set within societal norms and legal framework defined by state and national laws

7 Ps & 7 Cs 1 2 3 4 5 6 7

Achieving the Right Marketing Mix The right marketing mix can be achieved by: First, choosing the product that meets the identified need of the target segment Second, the right distribution channel is used to make the product available Third, the firm undertakes eye catching promotion Fourth, the price platform is acceptable to the customer & firm

Inter-relationship between Components of Marketing-mix ments of le e r u o f The amely: n , ix m g marketin romotion p , e ic r p , h product elated wit r e r a e c and pla r. each othe r has to e t e k r a m Hence, a intere s e h t r e consid esign an d n e h t d ips an relationsh arketing mix which m optimum f both customers’ o takes care nd organisational na satisfactio jectives. ob can be n o i t a l e r n inter- tion depends a f o e l p o An exam t tools of prom t, the price tha oduc r p f o seen in e oduct, r r u p t a t n a h e t ould upon th e charged for w t i h c i b wh that can cess through pro umer. and the each the cons r

Management. Study. Guide. com Learn Management the Easy Way with the Help of Downloadable Powerpoint Presentations - Learn at Your Own Pace. Just Download the Presentation and Run the Slide-Show. This is a DEMO Course On – Marketing Mix. The Complete Course Consists of 96 Slides. Click here to Register Now & Download Your Set of 6 Free Powerpoint Presentations with total of more than 1, 000 Slides. 75 Courses Added So far with more than 15, 000 Slides + New Courses Added Every Week. – Click here to Go to All Courses