Mama Mancinis Holdings Inc OTCQB MMMB Corporate Presentation
Mama. Mancini’s Holdings Inc. (OTCQB: MMMB) Corporate Presentation Winter 2018
Forward Looking Statements This presentation may contain "forward-looking statements" within the meaning of Section 27 A of the Securities Act of 1933, as amended, and Section 21 E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may, " "future, ” "plan" or "planned, ” "will" or "should, ” "expected, ” "anticipates, ” "draft, ” "eventually" or "projected. ” You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the Company’s 10 -K for the fiscal year ended January 31, 2018 and other filings made by the Company with the Securities and Exchange Commission. MAMAMANCINI’S An Original Family Recipe Winter 2018
Company Highlights • Investing in the business to grow profitably. • Growth initiatives gaining traction, including successful launch of several products on QVC with increasing authorizations. • Continuous improvement on efficiency metrics increased gross profit margins; improved return on operating expenses; expanding cash flows. • Valuation metrics reflect discount to peer group - other rapidly growing brands being acquired at higher valuations. • Management team with proven track record of brand building. MAMAMANCINI’S An Original Family Recipe Winter 2018
Growth Drivers for MMMB What is a good business to be in? • Industry Growing Rapidly • Perimeter of store where majority of MMMB product located growing 8 -10% annually Taste • Good Margins • • MMMB: ~34 -35% Gross Profit Marginal overhead increases with higher sales • Consistent Sales at full pricing • Consumer Trends are favorable • Nutrition Home meal replacement Quality Preparation MMMB Products • Core products fill consumer needs • • Quality Taste Nutrition Ease of preparation • Competition fractionalized and non-branded • Value of the Brand MAMAMANCINI’S An Original Family Recipe Winter 2018
Mama. Mancini’s: An Original Family Recipe Home style, old world Italian food created from recipes Dan Mancini’s grandmother brought to America in 1921 when she came through Ellis Island. Never written down, existing only in her heart until Anna Mancini taught all of the recipes to Dan. He is now sharing them with everyone. • • All-natural, no artificial ingredients; Superior nutritional profile; Highly convenient preparation; Great value. MAMAMANCINI’S An Original Family Recipe Winter 2018
Product Review MAMAMANCINI’S An Original Family Recipe Winter 2018
Product Review MAMAMANCINI’S An Original Family Recipe Winter 2018
Superior Nutritional Products MAMAMANCINI’S An Original Family Recipe Winter 2018
High Customer Retention MAMAMANCINI’S An Original Family Recipe Winter 2018
Favorable Industry Trends “…. the most fundamental one is a shift in consumer preferences. Put simply, customers are buying more fresh vegetables and meat and shying away from packaged, processed foods…. Supermarkets are responding to this trend in a number of ways. They are renovating stores to allocate more space to the perimeter, where fresh produce is sold…In addition, small challenger brands are proving more responsive to consumer trends. . ” -What’s Working and What’s Not in the Supermarket? (June 7, 2018) “Shoppers are increasingly shunning the processed, packaged products that fill most shelves in the center of the store. Instead, they are hunting the perimeter for…. prepared foods…They’re [the consumer] really buying more…. prepared meals. ” - What’s New in the Supermarket? (May 16, 2017) MAMAMANCINI’S An Original Family Recipe “And they [consumers] are buying more from stores at two poles: ones with cheap prices, and ones that offer highquality fresh food, often at a premium…. Consumers are far more curious and educated about the source and content of their food…. while simultaneous demand for convenience…. ” -For Amazon, Now Comes the Hard Part (June 19, 2017) Winter 2018
Growing Business with Large Expansion Opportunity MAMAMANCINI’S An Original Family Recipe 11 11 Winter 2018
Growing Business with Expansion Opportunity Retail Channel Presence* 12, 600 25, 400 Current MMMB Stores Future Opportunity *Based on estimates of 38. 000 U. S. Supermarket locations MAMAMANCINI’S An Original Family Recipe Winter 2018
Positioned for Rapid Growth Concept Brand Awareness Expansion 2015 2013 July 2009 • Company Incorporated • Sales: $50, 000 2012 2010 • Logo and packaging developed. • Company ships first product. • Sales: $4. 6 M • Embark on aggressive radio campaign on Sirius Radio • Commence relationship with QVC • Focus on margin improvement • Elimination of underperforming accounts • Sales $8. 6 M • Company goes public Products sold in 7, 000 locations • Sales: $3. 7 M • Expansion of product line to 4 Products MAMAMANCINI’S An Original Family Recipe 2018 • Sales rise by 53% to another new record of $27. 5 M • Company • Sales climb acquires 43% to JEFE, new creating record of additional $18. 0 M operational • Company efficiencies reports first profitable quarter 2017 2016 2014 2011 Profitable Growth • Sales: $12. 3 M • Introduction of 6 new products • Available in 11, 000 locations • Expand leverage QVC relationship • Drive expansion with Top 10 customers • Focus on new major accounts • Expand product portfolio Winter 2018
Focus on Growing Business Profitably MAMAMANCINI’S An Original Family Recipe 14 14 Winter 2018
Growing Revenues Profitably Investing in the business to grow profitably Eliminate Underperforming Accounts to Turn Profitable Complete Leverage Past Investments in Brand Awareness Ongoing MAMAMANCINI’S An Original Family Recipe Expand Upon Success of QVC Relationships to Effectively Introduce New Products In-Progress Expand Geographic Reach to Untapped U. S. Areas In-Progress Focus on Multi. Million Dollar Accounts In-Progress Winter 2018
Targeting High Growth Perimeter of Store Perimeter of store is growing at approximately 8 -10% per year Higher growth is occurring in the “perimeter, ” or outer ring of the supermarket where fresh foods are stocked. Center of store is decreasing by ~ 1 -2% per year Fresh Prepared Food MAMAMANCINI’S An Original Family Recipe Fresh Hot Bar Fresh Pasta Fresh Package Meat Fresh Sandwiches Fresh Deli Winter 2018
Expansion Focus MAMAMANCINI’S An Original Family Recipe 17 Winter 2018
Brand Building Through QVC World's Largest Direct to Consumer Media Marketer 12 new Mama. Mancini's products that have been featured on QVC since June 2015. Growing Profit Center New Product Introduction MAMAMANCINI’S An Original Family Recipe Product Research and Development Marketing Tool to Sell to Trade Geographic Reach Branding Building Winter 2018
Large Expansion Potential with Major Retailer Chains Still scratching the surface of potential distribution Publix Kroger Albertson’s/Safeway 550 Fully Penetrated 2, 200 Super Value 600 700 1, 500 Whole Foods 1, 400 180 New Opportunity 370 1, 800 1110 Stop n Shop/Giant Sam’s Club Nash-Finch AWG New Opportunity 1, 700 470 640 Current MMMB Stores MAMAMANCINI’S An Original Family Recipe Walmart 90 Fully Penetrated 1, 500 770 Costco 300 500 Fully Penetrated Target 4, 500 Future Opportunity Winter 2018
Expand SKU’s Per Retail Location Opportunity for multiple product placements per store MMMB products now in 43, 600 locations as of October 31 vs. 40, 600 last year. Company expecting to add 7, 000 -10, 000 locations in coming quarters. Locations Fresh Deli Fresh Hot Bar Fresh Package d Meat Product Fresh Prepare d Meals MAMAMANCINI’S An Original Family Recipe Original Meatball s and Sauce Stuffed Meatball s and Sauce New Meatloaf New Sauces Turkey Meatball s and Sauce Winter 2018
Increasing Velocity per Store *Estimated at end of third quarter 2014 MAMAMANCINI’S An Original Family Recipe Winter 2018
Financials MAMAMANCINI’S An Original Family Recipe 22 Winter 2018
Revenue Growth Strategy: Focus on Larger, Profitable Accounts Quarterly Revenue $9. 00 $8. 2 $ Millions $7. 00 $6. 00 $5. 4 $5. 00 $1. 00 Near-term revenue impact experienced in first three quarters of 2016. Revenue growth resumption in FY 17 with increase of 43% and continued growth in FY 18 with increase of 53%. Pullback in Q 2: 19 non recurring; record sales resumed upward growth in Q 3: 19; continued growth expected in next few quarters Pathway to future profitable growth established. $5. 6 $4. 1 $3. 9 $4. 00 $2. 00 FY 2016 strategy: Eliminate underperforming accounts and focus on fresh foods section of larger accounts. $7. 8 $7. 7 $7. 4 $7. 0 $8. 00 $3. 1 $3. 8$3. 7 $3. 4 $3. 2 $2. 6 $2. 3 $2. 2 $1. 8 $1. 7 $2. 7 $1. 3 $1. 2 $1. 1 $1. 0 Q 1 12 Q 3 12 Q 1 13 Q 3 13 Q 1 15 Q 3 15 Q 1 16 Q 3 16 Q 1 17 Q 3 17 Q 1 18 Q 3 18 Q 1 19 Q 3 19 $0. 00 MAMAMANCINI’S An Original Family Recipe Winter 2018
Revenue Growth Strategy: Focus on Larger, Profitable Accounts Annual Revenue $30. 00 $27. 5 $ Millions $25. 00 $20. 00 $18. 1 $15. 00 $12. 0 $10. 00 $12. 6 FY 2016 strategy: Eliminate underperforming accounts and focus on fresh foods section of larger accounts. Near-term revenue impact experienced in first three quarters of 2016. Revenue growth resumption in FY 17 with increase of 43% and continued growth in FY 18 with increase of 53%. Pathway to future profitable growth established. $8. 7 $5. 00 $0. 00 FY 13 FY 15 FY 16 FY 17 FY 18 *On January 13, 2014, company changed its fiscal year end to January 31. MAMAMANCINI’S An Original Family Recipe Winter 2018
Improved Adjusted EBITDA $3. 00 $2. 0 $ Millions $2. 00 $1. 4 $1. 00 o Focus on multi-million dollar accounts. $0. 00 ($0. 0) o Lower operating expenses. ($1. 00) ($2. 00) o Expanded gross margins. ($1. 9) o Increasing brand awareness. ($3. 00) ($4. 00) Management initiatives leading to improved adjusted EBITDA: ($2. 8) FY 13 FY 15 FY 16 FY 17 FY 18 *See Appendix for AEBITDA Reconciliation MAMAMANCINI’S An Original Family Recipe Winter 2018
Manufacturing Leverage Achievement of quarterly revenue growth has accelerated gross margin expansion. o Rate of profitability to accelerate going forward. o Manufacturing process improvements will lead to cost efficiencies, now that manufacturing arm JEFE Foods has been consolidated into MMMB. o Gradually increasing ability to exert pricing power. MAMAMANCINI’S An Original Family Recipe Winter 2018
Pathway to Sustained Profitability $50+ Million $27. 5 Million $18. 0 Million $12. 6 Million MAMAMANCINI’S An Original Family Recipe • Establish 10+ accounts at $3 -5 million each per year. o Expand existing accounts. o Enter more stores o Offer new products o Penetrate new major accounts. • Leverage QVC relationship. o Increase sales while building brand awareness. Winter 2018
Key Financial Information • Ticker Symbol: MMMB (OTCQB) • Stock Price: $0. 82* • 52 -week range: $0. 51 -$1. 93 • Shares Outstanding: 32. 5 million • Float: 17. 9 million • Market Cap: $26. 6 million* • Cash: $0. 5 M (a/o 10/31/18) o Management expects no additional near-term financings. • Management/Insiders invested $1 million in July 2015 • Manatuck Hill Note extended to May 1, 2019, with expected full repayment by that date *as of 12/12/18 MAMAMANCINI’S An Original Family Recipe Winter 2018
Key Takeaways • Strong product lineage offers great tasting, family-oriented comfort foods. • Capabilities to expand brand with many more nutritious options. • Investing in the business to grow profitably: o Open new accounts with large, national retailers; o Continue to penetrate existing accounts; o Add more product placements per store; o Expand upon QVC relationship; o Focus on additional food distribution opportunities. • Additional synergies with recent acquisition of manufacturing arm (JEFE Foods). • Company prepared to show significant revenue growth on a yearly basis for the foreseeable future as it continues to develop larger accounts and introduce new product lines. MAMAMANCINI’S An Original Family Recipe Winter 2018
Management and Appendix MAMAMANCINI’S An Original Family Recipe 30 Winter 2018
Proven Management Carl Wolf Chairman of the Board; CEO 35 years of Food Industry experience • Founder and Chairman and CEO of Alpine Lace Brands, Inc. • Founded, managed, and sold MCT Dairies, Inc. • Former Co-chairman of Saratoga Beverage Company (formerly NASDAQ: TOGA) • Served as advisor to Mamma Sez Biscotti, a snack and bakery product company from 2002 to 2004 • Served as Director of American Home Food Products, Inc. • Former Chairman of the Board of Media Bay • B. A. from Rutgers University and MBA from the University of Pittsburgh Matthew Brown President and Chief Operating Officer • • Lawrence Morgenstein Chief Financial Officer • • • Over 20 years of experience at senior level Includes CFO, Controller and Consultant roles in public, private and non-profit businesses. Prior experience in food manufacturing, marketing and other industry operational fields. Dan Mancini Co-Founder and Chief Product Consultant • • 25 years experience in idea generation, product design and sales as Fabric industry executive Primary marketing personality on QVC First-in sales executive with extraordinary talent for closing contracts Intuitive pied piper-like ability to attract talent and motivate customers and teams alike Over 19 years of experience in the sales and marketing of products in the food industry Former President of Hors D’oeuvres Unlimited Previously worked in marketing research management at Kraft Foods, Inc. B. A. from the University of Michigan and MBA from the University of Illinois MAMAMANCINI’S An Original Family Recipe Winter 2018
Additional Investor Information Mama. Mancini’s Investor Presentations and Marketing Materials: https: //mamamancinis. com/presentations/ Investor research on MMMB: Taglich Brothers research report: http: //www. taglichbrothers. com/equityuniverse/mamamancinis. php Seeking Alpha article: https: //seekingalpha. com/article/4132755 -mamamancinis-setting-legit-small-capgrowth-stock MAMAMANCINI’S An Original Family Recipe Winter 2018
Appendix: Adjusted EBITDA *On January 13, 2014, company changed its fiscal year end to January 31. Note: $ in millions MAMAMANCINI’S An Original Family Recipe Winter 2018
Thank you! For additional information or investor inquires: Mr. Carl Wolf Chairman and CEO Mama. Mancini’s Holdings, Inc. Stock Symbol: MMMB 973 -985 -0280 www. mamamancinis. com carl@mamamancinis. com MAMAMANCINI’S An Original Family Recipe Winter 2018
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